Demand Elasticity Flashcards

1
Q

Elasticity

A

Responsiveness - how much something changes when there is a change in another determinant

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2
Q

Price elasticity of demand

A

Degree of responsiveness of the quantity demanded of a good or service when the price changes

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3
Q

What is price elasticity affected by?

A

Availability of substitutes - plenty of substitutes, price sensitive good, few substitutes, price-insensitive good

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4
Q

How to calculate price elasticity?

A

% change in quantity/% change in price (q1-q0/qo/p1-p0/p0)

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5
Q

Inelastic demand

A

Change in price causes a less than proportionate change in quantity demanded, steep gradient

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6
Q

Unitary elasticity

A

Change in price causes an exact proportionate change in quantity demanded, 45* angle

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7
Q

Elastic demand

A

The change in price causes a more than proportionate change in quantity demanded, not a steep gradient

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8
Q

What does elasticity vary between?

A

Infinity and zero

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9
Q

What does elasticity vary on a demand curve?

A

Based on the size of the percentage change of quantity and demand.

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10
Q

What are the two demand elasticity extremes?

A

When ep=0 as is a necessity for survival, line is vertical. When ep=infinity, line is horizontal as unlimited demand.

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11
Q

What are the 4 determinants of price elasticity?

A

S T I L
Availability of substitutes, time span, proportion of income spent, luxury or necessity

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12
Q

Explain availability and closeness of a substitute as a determinant of price elasticity

A

When there is a large number of close substitutes, the demand is very elastic as when price goes up a small amount, demand drops by a large amount

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13
Q

Explain time span as a determinant of price elasticity

A

In the short term, goods are inelastic as not many alternatives. In the long run, alternative may become available and good becomes elastic

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14
Q

Explain proportion of income spent on good/service as a determinant of price elasticity

A

If proportion of income spent on good is small, change in price will have a less than proportionate effect on the quantity demanded. Depending on a persons income, a good can be elastic or inelastic

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15
Q

What is an elastic good?

A

When the price changes by a small amount, the quantity demanded changes by a big amount - price sensitive good

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16
Q

What is an inelastic good?

A

When the price changes by a small amount, the quantity demanded changes by a small amount - price insensitive good.

17
Q

TR

A

Total revenue

18
Q

How to calculate TR

A

Price x quantity

19
Q

As price increases, total revenue increases -what type of good?

A

Inelastic good (necessity)

20
Q

As price increases, total revenue is equal, what type of good?

A

Unitary

21
Q

As price increases, total revenue decreases - what type of good is it?

A

Elastic good (luxury/wants)

22
Q

Why is a firm interested in elasticity?

A

FIrms see the impact of total revenue change when price changes

23
Q

Why is the government interested in elasticity?

A

Understand the implications of imposing taxes and subsidies of goods.

24
Q

Primary commodities

A

Goods that may be grown or come from nature ie wheat, minerals, cotton.

25
Q

Are primary commodities elastic or inelastic?

A

Inelastic as there is few substitutes

26
Q

Manufactured products

A

Goods created using capital from primary commodities. Tend to have more substitutes available so are more elastic

27
Q

What does income elasticity of demand measure?

A

Degree of change of Qd when Y changes

28
Q

Normal good

A

Necessities and luxuries

29
Q

Inferior goods

A

Quantity demanded falls when income increases

30
Q

Engel curve

A

Curve that shows relationship between income and the demand for a product over time

31
Q

Why is an engel curve shaped the way that it is?

A

As income increases, consumers purchase more of normal goods. As income continues to rise, the normal good becomes inferior as they switch to luxury.