Demand - Consumer Behavior Flashcards
Indifference Curves
Consumers’ tastes (without regard to what they can afford)
Budget Lines
Consumers’ Opportunities (without regard to his/her preference)
Marginal Rate of Substitution
Number of units of good y for which consumer is willing to trade on unit of good x (Posititve).
Slope of the indifference curve (Negative)
Marginal Rate of Substitution (Names)
Marginal Value (of a good in terms of the other) Marginal Willingness to Pay (for a good in terms of the other)
Consumer’s Choice
In optimum the consumer chooses the most preferred of the bundels which the consumer can afford. It’s the best affordable bundle of consumption goods.
Tangency Condition
For “nice” indifference curves and budget lines: The bundle the consumer chooses (the optimal consumption bundle) will be located where her budget line is tangent to one of her indifference curves.
Normal Goods
Goods you consumer more when your income rises [xa –> xb]
Inferior Goods
Goods you consume less when your income rises [xa –> xc]
Income Consumption Curve
The set of consumption bundles for different levels of income. We construct the ICC by determining and connecting the optimal consumption bundle for all levels of income. The curve is in a coordinate system with good x and y on the respective axis.
Engel Curve
A curve showing, for fixed prices, the relationship between income and the quantity of a good consumed. It is used to represent the sensitivity of consumption to changes in money income.
Income Elasticity of Demand
The percent change in consumption that results from a 1% increase in income
Ordinary Goods
The quantity demanded x of ordinary goods decreases with price Px.
Giffen Goods
The quantity demanded x of Giffen goods increase with price increase Px.
Substitiution Effect
Indicates how the consumer “substitutes” one good for the other when a price changes but the consumer is (hypothetically) compensated for the price change (i.e. he is equally happy)
Income Effect
The change in consumption due to a change in income