DEMAND AND SUPPLY Flashcards
Demand Curve
Total volume of a product that buyers are willing and able to buy at a particular price. LAW OF DEMAND: As price falls, quantity of demand will increase Price falls-> Extension of Demand Price Increase -> Contraction of Demand Changes in demand caused by change in price are movements along the demand curve
CONDITIONS OF DEMAND
Price: price of good Household Income: Size of household income Substitute Goods: price of other substitute goods Tastes: Taste and Fashion Expectation: Expectation of future price changes
DEMAND AND INCOME
Normal Goods: Rise in household income, increase in demand Inferior Goods: Rise in household income, fall in demand Substitute Goods: Alternative goods, rise in one leads to decrease in other Complement Goods: Goods bought together, demand increase in one leads to demand increase in other Fashionable Goods: Demand increase without change in price - could be due to advertising
SHIFT IN DEMAND CURVE Quantity demand will change even if price remains constant Variations in condition of demand create shifts in the demand curve
- Rise in household income (reduction in tax) 2. A rise in price of substitutes 3. A fall in price of complements 4. A change in taste towards product 5. An expected rise in price of product 6. An increase in population
SUPPLY CURVE Quantity of good that suppliers are willing and able to produce for the market at a given price
Willing to Supply: Price is high enough to provide a profit Able to Supply: Firm has resources to supply product At a given price: Firms incentivized to produce product by prospect of higher profits from higher priced goods
LAW OF SUPPLY As prices rise, quantity supplied of the good will increase FACTORS INFLUENCING SUPPLY QUANTITY
- Cost of making the good: raw material costs, wages, interest rate 2. Price of other goods: Suppliers switching to more profitable goods 3. Expectation of price change: Suppliers will produce less when price is low and increase supply if they anticipate higher price 4. Changes in Technology: Enable increased supply @ same price 5. Other factors: Weather in agriculture
SHIFT IN SUPPLY CURVE Rightward (Downward) shift represents expansion Leftward (Upward) shift represents contraction
EXPANSION CAUSED BY 1. A fall in cost of production 2. A fall in price of other goods 3. Technology reducing unit cost and increasing production 4. Don’t don’t Increased efficiency in production reducing costs CONTRACTION CAUSED BY 1. Increase in cost of production 2. A rise in prices of other goods suppliers may switch too 3. Increase in indirect taxes or a reduction in taxes
Price Mechanism?
Market Clearing Price?
Brings demand and supply into equilibrium
Price at which there is no surplus or shortage in market
Shift in supply curve or demand curve will change equilibrium price
3 Functions of the Price Mechanism
Signal
Ration
Reward
Signal shortages or surpluses
Ration scarce supply amongst potential buyers
Reward firms and household for alleviating shortages or surpluses
Short Run
Transition
Long Run
In short run supply and demand are relatively unresponsive due to logistics and consumer behavior
Some exceptions include the stock market
Elasticity?
Price Elasticity of Demand (PED)?
Arc Elasticity of Demand?
Realationship btwn change in quantity and change in price
Extent of change in market demand for good in response to change in price
Arc elasticity formula uses averages
Inelastic (Basic food stuff, Medicine)
Elastic (Holidays, luxury cars)
Demand is inelastic if absolute values in less than 1
Demand is elastic is absolute value is greater than 1
On Demand Curve at higher prices demand is elastic
On Demand Curve at lower prices demand is inelastic
Vertical Straight line = Demand is perfectly inelastic
Horizontal Straight line = Demand is perfectly elastic
Rectangular hyperbola = Unit elasticity
Factors influencing Price Elasticity
Percentage of Income spent on good -Small proportion of income -> inelastive
Availability of substitutes -More substitutes ->elastic
Degree of necessit -Necessary -> inelastic
Time Horizon -Longer ->elastic
Habitual Purchsing - Cigarettes ->inelastic
Price Elasticity of Supply
Measure responsiveness of the quantity good supplied after change in price
EoS = (%change in Quantity supplied) / (%change in price)
Supply is fixed ->Perfecly Inelastic ->Vertical Line
Supply varies proportionally with price-> Straight line passing through the origin
Supply any amount at a given price ->Perfectly elastic-> Horizontal Line
Factors nfluencing Price Elasticity of Supply
Existence of inventories of finished goods ->elastic
Availability of labor
Spare capacity
Availability of raw materials and components
Barriers to entry
Time scale