Demand and Diminishing Marginal Utilitty Flashcards
What is Demand
Willingness and able to buy sth at a given price in a given period of time
Read the Demand graph on Pg 2
Read
Describe the shape of the demand curve
Downward sloping linear graph
Basic Law of Demand
Demand varies inversely with price
2 reasons for this inverse relationship? (Demand)
Income Effect: Fall in price allow people to buy more. Substitution Effect: Fall in price of Good A make it cheaper compared to substitutes of Good A, causing some consumers to switch to Good A.
What is Diminishing Marginal utility?
Extra happiness after consuming each unit falls.
Ceteris Paribus
All else being equal
All else being equal
Ceteris Paribus
Difference of Movement in Demand vs Shift in Demand
Movement in Demand is caused by change in price, while shift in demand is caused by change in number of factors, causing demand to shift left or right.
How income cause demand to shift
Higher income, demand shifts right.
How advertising cause demand to shift?
If there is more advertising on A, then demand for A will shift right.
How substitute goods cause demand to shift?
If X price increases, demand for substitutes of X will shift right.
How complementary goods cause demand to shift?
Lower price of X, demand for complements of X will shift right