Demand and Diminishing Marginal Utilitty Flashcards

1
Q

What is Demand

A

Willingness and able to buy sth at a given price in a given period of time

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2
Q

Read the Demand graph on Pg 2

A

Read

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3
Q

Describe the shape of the demand curve

A

Downward sloping linear graph

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4
Q

Basic Law of Demand

A

Demand varies inversely with price

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5
Q

2 reasons for this inverse relationship? (Demand)

A

Income Effect: Fall in price allow people to buy more. Substitution Effect: Fall in price of Good A make it cheaper compared to substitutes of Good A, causing some consumers to switch to Good A.

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6
Q

What is Diminishing Marginal utility?

A

Extra happiness after consuming each unit falls.

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7
Q

Ceteris Paribus

A

All else being equal

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8
Q

All else being equal

A

Ceteris Paribus

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9
Q

Difference of Movement in Demand vs Shift in Demand

A

Movement in Demand is caused by change in price, while shift in demand is caused by change in number of factors, causing demand to shift left or right.

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10
Q

How income cause demand to shift

A

Higher income, demand shifts right.

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11
Q

How advertising cause demand to shift?

A

If there is more advertising on A, then demand for A will shift right.

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12
Q

How substitute goods cause demand to shift?

A

If X price increases, demand for substitutes of X will shift right.

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13
Q

How complementary goods cause demand to shift?

A

Lower price of X, demand for complements of X will shift right

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