Demand Flashcards
What is demand?
A SCHEDULE that shows the various AMOUNTS of a PRODUCT that CONSUMERS are willing to BUY at each specific PRICE in a SERIES of possible prices during a specified TIME PERIOD.
What does the market price depend on?
demand and supply
Law of Demand
Other things being equal, as price increases, the corresponding quantity demanded decreases.
They have an inverse relationship.
What does the “other things equal” assumption refer to?
- Consumer income and tastes
- Prices of related goods
- other things besides the price of the product being discussed
What are the three main explanations for the law of demand? (DIS)
- ) Diminishing marginal utility
- ) Income effect
- ) Substitution effect
Diminishing marginal utility
As a consumer consumes additional units of a good or a service, each additional unit results in less satisfaction; “the first bite of a sandwich in the best bite.”
Income effect
Change in a demand for a good as consumer income changes.
Substitution effect
Consumers switching to cheaper products as prices increase.
The Demand Curve
A.) Illustrates the INVERSE relationship between price and quantity
B.) Downward slope indicates lower quantity at a higher price; upward slope indicates higher quantity at a lower price.
- quantity is on the horizontal axis
- price is on the vertical axis
Determinants of Demand (7) (Buyers want a Taste of all their Future Goods) [when demand is increasing]
- increase in the number of BUYERS
- favorable change in consumer TASTE
- consumers expect higher prices/wages in the FUTURE
- Normal goods if income increases
- Inferior goods if income decreases
- Complementary goods if price decreases
- Substitute goods if price increases