Demand Flashcards

1
Q

What is demand?

A

the level of interest customers have in buying a product

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2
Q

Factors affecting demand

A
Prices
advertising
price of complementary products
price of substitute product
income levels
tastes/ preferences
seasonality
demographics
external shocks
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3
Q

Define complementary goods

A

goods that are bought and used together e.g car and petrol

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4
Q

Define Inferior Goods

A

a good whose quantity demanded decreases when consumer income rise

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5
Q

what are Luxury goods

A

goods which aren’t necessary but which tend to make life more pleasant for consumer, people with higher disposable income

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6
Q

What are normal goods

A

as income levels change the demand levels change along with it

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7
Q

Seasonality is…

A

when particular seasons have a higher demand, for example, puffer coats in winter

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8
Q

Substitutes are products in competition so the customer will _______

A

substitute one for the other

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