Demand Flashcards
What is demand
Demand for a good or service is the quantity that purchasers are willing and able to buy
What is the general shift of demand when income increases
Demand shifts to the right as demand increases and income increases
What is a normal good
A good that experiences an increase in demand due to the increase in income
What is an inferior good
A good that experiences a decrease in demand when there is an increase in prices
What happens to the demand for normal goods when income rises
Demand for normal good increase e.g. houses, cars, luxuries
What happens to the demand for inferior goods as income increases
Demand for inferior goods decrease e.g. public transport, supermarkets ect
What are substitutes
Goods that can be readily switched from one to another to perform the same job e.g butter and margarine
What happens to the demand of one if the price of the other substitute increases
If the price increases for one, the demand for the other will increase
What happens to the demand of one if the price of the other substitute decreases
If the price of one decreases the demand for that will increase and the demand for the other substitute will decrease
What are complimentary goods
A good that is used in conjunction with another good e.g car and petrol, Xbox and games
What happens to the demand of one complimentary good if the price of the other increases
The demand decreases, shifts left
What happens to the demand of one complimentary good if the price of the other decreases
The demand increases, demand shifts right
What are the 5 factors affecting demand
Changes in:
.income
.population
.fashion
.legislation
.advertising
Define utility
A measure of the satisfaction that we get from purchasing and consuming a good or service
Define total utility
The total satisfaction from a given level of consumption