Definitions for Final Flashcards
Hindsight bias
the tendency to be overconfident about whether they could have predicted a given outcome
thought experiment
when you cannot conduct an experiment for some reason or another and therefore you just think of how you would conduct it and test it which will often allow you to gain some insights you weren’t expecting
Dissonance theory
the theory that people like their thoughts to be consistent with one another and will do substantial mental work to achieve such cognitive consistency
Participant observation
observing some phenomenon at close range
Self-selection
when the researcher has no control over a participant’s score or level of a given variable. Properties of the participants are not assigned by the researcher
Longitudinal studies
collecting measures at different points in time
IV/DV
The independent variable (which the scientist manipulates) is supposed to be the cause of the dependant variable (which thew scientist measures
External validity vs Internal validity
External validity is a measure of well the study conditions relate to real life while Internal validity is a measure of how the result was ONLY caused by the manipulated variable and nothing else, this is essential. It also requires that the experiment seem realistic and plausible to participants
Reliability
the degree to which the same result is obtained no matter how many time the experiment is conducted
Measurement validity
the correlation between a measure and some outcome the measure is supposed to predict (how an IQ score predicts school grades)
Statistical significance
a measure of the probability that an event could have occurred by chance alone
Two factors determining statistical significance
The size of the difference between groups in an experiment or the size of a relationship between variables in a correlational study/
The number of cases on which the finding is based.
The larger the difference or relationship and the larger the number of cases: the greater the statistical significance
Open science
the way scientists are encouraged to share all their data and methods when conducting a study
IRB
institutional review board checks if a study is ethical
Informed consent
when the participants have been warned of the possible harm involved in the study
Deception research
when informing the participants would have defeated the purpose of the study and therefore the participants are not warned
Basic science vs applied science
Basic science is trying to understand a phenomenon in its own right rather than trying to solve it while
Applied science tries to solve a real life issue
Basic research can give rise to theories that will lead to interventions to change something
Applied research can produce results that feed back into basic science
Self-schemas
represent people’s beliefs and feelings about themselves both in general and in particular situations.
They are more than simple storage of knowledge, they also help us navigate and make sense of all the information being thrown at us everyday
Reflected self-appraises
our beliefs about other’s reactions to us. This means that we see ourselves partly in the light of others
Working self concept
the idea that we only show a part of ourselves in any given context, usually the most appropriate part to the situation
independent self-construal vs interdependent self-construal
An independent self-construal promotes an inward focus on the self, whereas an interdependent self-construal promotes an outward focus on the social situation
Social comparison theory
when people have no objective standard by which to evaluate their traits or abilities, they do so largely by comparing themselves with others
Self-esteem
the overall positive or negative evaluation people have of themselves
State self-esteem vs Trait self esteem
State: the dynamic, changeable self-evaluations a person experiences as momentary feelings about the self
Trait: the stable part of one’s identity
Contingencies of self-worth
a perspective maintaining that people’s self-esteem is contingent on the success and failures in domains on which they have based their self-worth. In other words self esteem goes up when you do well in areas that matter to you
Sociometer
self-esteem in an internal subjective index of how well we are seen by others and hence how likely we are to be included or excluded by them
Self-enhancement
the desire to maintain, increase or protect positive views of the self. Strategies are:
Self serving construals: people think of themselves as better than average because they change the definition to their interest
Self-affirmation: when people remind themselves that they are good in another domain when they are told bad news in a certain domain (I got a bad grade in math but at least im good at music)
Self-verification theory
people sometimes strive for stable, subjectively accurate beliefs about themselves because such self-views give them a sense of coherence and predictability
Self-regulation
the process by which people initiate, alter and control their behaviours in pursuit of their goals
Self-discrepancy theory
people hold beliefs about not only what the are actually like but also what they would ideally be likened what they think they ought to be (ought self represents your obligations)
promotion focus
a focus on attaining positive outcomes. Prevention focus isa focus on avoiding negative outcomes
Implementation intention
an ‘if-then’ plan to engage in a goal-directed behaviour
Self-presentation
presenting the person we would like others to believe we are (also called impression management)
Self-monitoring
the tendency to monitor one’s behaviour to fit the demands of the current situation
Self-handicapping
the tendency to engage in self-defeating behaviour to protect the self in public and prevent others from making unwanted inferences based on poor performance
the 2 mental processes involved in social cognition and their interplay determines the judgments we make
Reason and intuition
Social cognition
the study of how people think about the world, and how they interpret the past, understand the present and predict the future
first impressions
When making first impressions, people look at 2 dimensions: whether the person should be approached or avoided, and whether the person is a top dog or an underdog.
Adults with baby-features (big eyes, round face,…) are usually seen as more trustworthy and weak, this is because the cuteness of young mammals triggers an automatic reaction that ensures that the young are properly being taken care of
Pluralistic ignorance
when someone acts differently then their true beliefs in fear of the social consequences
The self-fulfilling prophecy
when our expectations lead us to act in ways that elicit the very behaviour we expected from others (thinking someone else doesn’t like you so you become cold which makes them be cold to you )
Factors that reduce the reliability of secondhand information
Ideological distortions: people have a desire for certain aspects of the story to be emphasized, which leads to mislead the whole truth and only provide part of it, the part that makes our point seem the best
Overemphasis on bad news: one of the most pervasive causes of distortion in secondhand accounts is the desire to entertain. We emphasize on some points and round up some points to make the story more interesting. This also happens in mass media, bad news ten to be more newsworthy than good news “if it bleeds it leads”
Bad news bias can lead people to think that they are in more danger than they actually are. Studies have constantly found a positive correlation between time spending watching tv and the fear of victimization. The violence depicted in tv programs can make the world appear to be a dangerous place, especially when the televised images resonate with what people see in their own environment
key to successful marketing
not only what information to present but also how it is presented. Countless studies have proven that slight variations int he presentation of information (how and when it was presented) can have profound effects on people’s judgments
order effects
The order in which items are presented can have powerful influence on judgement. When the information presented first exerts the most influence its called the primacy effect. When the last information has the most impact its called a recency effect.
Framing effects
the way information is presented, including the order of presentation can frame the way its processed and understood. The frame of reference is changed by re-ordering the information, even though the content of the information remains exactly the same
Spin framing
Spin framing varies the content of what is presented. It gives it a spin that makes the audience think strongly about it (changing the war department to the defence department)
Positive or negative framing
takes advantage of the fact that everything has a good and bad side and decided to emphasize only one of the two (a 90% successful condom rather than a 10% failure condom). Negative framing often has a higher impact than positive
A temporal frame
A temporal frame is because we think differently of the same things at different points in time
The confirmation bias
to look for information that will confirm your theory rather than information that Is going to prove it wrong. This is dangerous because if we look mainly for one type of evidence we are probably going to find it
bottom-up vs top-down processing
Bottom up processing takes in relevant stimuli from the outside world. Top-down processing filters and interprets bottom up stimuli in light of preexisting knowledge and expectations
Recent activation
when the schema we though of last will be the schema activated when thinking of that thing (rather than other schemas describing the thing)
Equine activation
when you use the same schema repeatedly and therefore whenever you are evaluating someone you just use that same schema because you are used to it
two minds when making decisions
the intuitive system operates quickly and is based on associations and performs many of its operations simultaneously (in parallel). The rational system is slower and more controlled, based on rules and deduction and performs operations one at a time (serially)
Heuristics
mental shortcuts that provide serviceable , if usually rather inexact, answers to common problems of judgement. They yield answers that feel right and therefore often forestall more effortful and rational deliberation
availability heuristic
The availability heuristic is where recent memories are given greater significance. They are given greater consideration in decision making due to the recency effect. … One example of availability heuristic is airplane accidents. Often, people hear about horrendous crashes or explosions that kill many people.
representativeness heuristic
when we try to categorize something by judging how similar it is to our conception of the typical member of the category
Fluency
the ease or difficulty associated with information processing
Base-rate information
when we base information on the frequency of a category (this person is more likely to be gay because there is a lot of gay people in this town
An illusory correlation
the belief that two things are correlated when they are not.
observer vs actor perception
The observer usually makes attribute actions to someone (saying bill gate did all this just cause he was a genius), when the actor usually attribute these actions to situational factors (his luck)
causal attributions
The process of trying to understand the causes of people’s behaviour.
People make causal attributions because they need to draw inferences about others and themselves in order to make predictions about future behaviour.
Understanding causal attributions is crucial to understanding everyday social behaviour because we all make causal attributions several times a day and the attribution we make can greatly affect our thoughts, feelings and future behaviour
Attribution theory
the study of how people understand the causes of events
Explanatory style
someone’s habitual way of explaining things.
This is evaluated on 3 dimensions:
Internal/external: people either attribute bad/good things to be their fault or other’s
Stable/unstable: whether they think it will be present in the future or not
Global/specific: whether it is something that affects many areas of their lives or just the one
Gender Differences in attribution of failures
Boys are more like to attribute their failures to a lack of effort while girls to attribute it to a lack of ability
The covariation principle
the idea that behaviour should be attributed to potential causes that occur along with the observed behaviour.
The discounting principle
the idea that people will assign reduced weight to a particular cause of behaviour if other plausible causes might have produced it (this guy is nice with me only because he wants my answers to the test not because he is a nice person)
The augmentation principle
the idea that people will assign greater weight to a particular cause of behaviour if other causes are present that normally would produce a different outcome (I just hit this guy’s car yet he is still being nice to me, he must like me
Counterfactual thinking
the thoughts of what might have could have or should have happened “if only” something had occurred differently
Emotional amplification
an increase in emotional reaction to an event that is proportional to how easy to imagine the vent not happening (your friend died in a bike accident because she changed her plans last minute to go home biking instead of stay over)
The self-serving attributional bias
why people attribute their failures to external circumstances, but success to themselves. It is a motivational bias, motivated by the desire to maintain self-esteem, but it is not always motivated
The fundamental attribution error
the tendency to attribute people’s behaviour to elements of their character or personality even if powerful situational forces are acting to produce that behaviour. Causes for this:
Motivational influence and the belief in a just world, by thinking that people get what they reverse we feel reassured (the just world hypothesis)
Perceptual salience and causal attributions: attributions to the person have an edge over situational attributions in everyday causal analysis because people are usually more salient than situations. The situation is secondary and often slighted in the process aw we attempt to establish causal explanations
People who are more tired or more distracted will not adjust as well their initial thought on the person based on circumstances, their first impression of the person will stay what it was and they won’t take into account the environment (the correction phase of attributional analysis)
The degree to which you’re oriented toward the person versus the situation depends now hether you’re an active actor in the situation or just an observer. Actors should be more likely than observers to make situational attributions for particular behaviour. The actor is in a much better position to know if the behaviour is distinctive and thus merits a situational rather than a dispositional attribution
difference west and asia
The kinds of social factors that are merely background for north americans appear to be more salient to people from other cultures. Westerners think about themselves more in the context of personal goals, attributes and preferences whereas non-westerners think about themselves more in terms of social roles they occupy and their obligation to others and institutions
Asians are more inclined than Westerners to attribute an actor’s behaviour to the situation rather than to the person’s dispositions
Asians are not just more likely to notice situational cues that might correct a dispositional inference, they might also be less likely to make a dispositional inference in the first place
Big five personality dimensions
extraversion, neuroticism, agreeableness, conscientiousness and openness to experience
‘intentional object’
The focus of an emotional experience
The principle of serviceable associated habits
the idea that the expressions of human emotion we observe today derive from actions that proved useful in our evolutionary past
Display rules
culturally specific rules that govern how when and to whom people express emotions
Oxytocin
the chemical released by our brain that fosters commitment in long-term relationship. It enhances sympathy towards one’s own group but may enhance biases against enemies
Broaden-and-build hypothesis
the idea that positive emotions broaden thoughts and actions, helping people build social resources
Social intuitionist model of moral judgement
the idea that people first have fast emotional reactions to morally related events, which influence the way they reason to arrive at a judgement of right or wrong
Moral fundations theory
there are 5 evolved universal moral domains in which specific emotions guide moral judgement: care/harm, fairness/cheating, loyalty/betrayal, authority/subversion, purity/degradation
2 measurements of happiness
life satisfaction and emotional well-being
Affective forecasting
predicting future emotions, such as whether an event will result in happiness or anger or sadness and for how long
Immune neglect
the tendency for people to underestimate their capacity to be resilient in responding to difficult life events which leads them to overestimate the extent to which life’s problems will reduce their personal well-being
Localism
we focus too much on the most immediate and most central elements of significant events such as our initial despair when learning a romantic partner is leaving us, while neglecting the possible impact of associated factors or other events
2 factors that influence recollections of past pleasures
he peak moment of pleasure during the event strongly predicts how much pleasure you will remember later, second how you feel at the end of the event
Duration neglect
to give relative unimportance to the length of an emotional experience, whether good or bad, in judging and remembering the overall experience
attitude 3 components
an evaluation of an object along a positive or negative dimensions, which includes 3 components: affect (how much someone likes it), cognition (thoughts that reinforces the feelings towards it such as knowledge or beliefs about it) and behaviour (tendency to approach or avoid it)
Likert scale
a numerical scale used to assess people’s attitudes, a scale that includes a set of possible answers with labeled anchors on each extremes
A response latency
the amount of time it takes someone to respond to a stimulus, such as an attitude question. This measures the accessibility of the attitude. Someone who is faster at answering is likely to have a stronger opinion about it
implicit attitude measures
Another way of measuring attitudes is implicit attitude measures in which the measure does not involve self-report. This lets researchers tap on non conscious attitudes
The collective of cognitive consistency theories
the impact of behaviour on attitudes reflect the powerful tendency we have to justify or rationalize our behaviour and to miniminize any inconsistencies between our attitudes and our actions
cognitive dissonance theory
the theory that inconsistency between a person’s thought sentiments and actions create an aversive emotional state (dissonance) that leads to efforts to restore consistency
Effort justification
the tendency to reduce dissonance by justifying the time, effort or money devoted to something that turned out to be unpleasant or disappointing
Induced- or forced- compliance
to subtly compel people to behave in a manner that is inconsistent with their beliefs, attitudes or values in order to elicit dissonance and therefore change in their original attitudes and values
Self-perception theory
people come to know their own attitude by looking at their behaviour and the context in which it occurred and inferring what their attitude must be
Cognitive dissonance theory
attitude change only happens if their is an uncomfortable psychological feeling arousing due to inconsistency between attitude and behaviour.
System justification theory
the theory that people are motivated to see the existing sociopolitical system as desirable, fair and legitimate
Terror management theory (TMT)
the theory that people deal with the potentially crippling anxiety associated with the knowledge of the inevitability of death by striving for more symbolic immortality through preserving valued cultural worldview and believing they have lived up to the culture’s standards
ELM, Elaboration Likelihood Model
there are two routes of persuasion: central and peripheral. Central route of persuasion occurs when people think carefully and deliberately about the content of a persuasive message, they rely on experiences of their own to evaluate the message, involves systematic elaboration of the persuasive arguments. Peripheral route is when people focus more on superficial aspects of the message, characterized by less effortful processing of relatively superficial cues
two factors matter to decide which route to take
Motivation: we’re more likely to go through the central route if the message has personnel consequences.
Ability: were more likely to take the central route if we have more knowledge on the subject
The 3 Ws of persuasion
“who” (source of the message), “what” (content or message itself), “to whom” (intended audience)
Source characteristics
attractiveness, credibility, certainty
Sleeper effect
an effect that occurs when a persuasive message from an unreliable source initially exerts little influence but later causes attitudes to shifts
Message characteristics
message quality, vividness, fear, culture
Identifiable victim effect
people are more incline to be persuaded to act on behalf of a cause by portrayals of clearly identifiable victims, such as the children in UNICEF commercials
Audience characteristics
need for cognition, mood, age