Definitions And Miscellaneous Flashcards
What are the four types of direct marketing?
- direct mail
- telemarketing
- mail order catalouges
- digital mail
What are the 4 payment methods?
- cash
- debit card
- credit card
- payment technologies
Order of purchase documents?
1 purchase order 2 delivery note 3 invoice 4 credit note 5 reciept 6 statement of account
What are the 5 methods of advertising?
- ambient
- digital
- audio
- moving pictures or videos
Examples of fixed assets
- Buildings
- vehicles
- machines
Examples of current assets
- Cash (in bank)
- stock (inventory)
- debtors (owe u money)
Examples of Current liabilities
- Creditors (owing money to suppliers)
- bank overdraft
Long term liabilities
- Bank loan
- initial investors
Four types of market segmentation
- demographic
- geographic
- psychographic
- behavioral
2 types of market
Business to business
Business to consumer
4 public relations methods
Press release
Exhibition
Promotional stunt
Sponsorship
3 internal sources of finance
Retained profit
Owner funds
Sell assets
3 short term external sources of finance
Bank overdraft
Trade credit
Credit cards
6 long term external sources of finance
Peer to peer lending Venture caputal Bank loan Hire purchase Lease equipment Government grant
What is cost of sales?
Cost of everything you buy to make what you sell. Also known as variable cost of sales
What are expenses
All things bought not included in cost of sales, e.g. Staff, admin, utilities
What is a payment surcharge
A surcharge to an enterprise is money paid to the business that runs a card or payment technology for each transaction
What is demographic
Age, gender, income, class, family size, religion
What is geographic?
Where you’re from, country, climate, town or village
What is psychographic
Your attitudes, favourite colour, music taste, sporty, fashion
What is behavioral?
Usage rate, brand loyalty, desired benefits
What is cash flow?
Cash in - cash out
Where does the total cost line start?
At the fixed cost line
Where does the sales revenue line start
0
