Definitions And Miscellaneous Flashcards
1
Q
What are the four types of direct marketing?
A
- direct mail
- telemarketing
- mail order catalouges
- digital mail
2
Q
What are the 4 payment methods?
A
- cash
- debit card
- credit card
- payment technologies
3
Q
Order of purchase documents?
A
1 purchase order 2 delivery note 3 invoice 4 credit note 5 reciept 6 statement of account
4
Q
What are the 5 methods of advertising?
A
- ambient
- digital
- audio
- moving pictures or videos
5
Q
Examples of fixed assets
A
- Buildings
- vehicles
- machines
6
Q
Examples of current assets
A
- Cash (in bank)
- stock (inventory)
- debtors (owe u money)
7
Q
Examples of Current liabilities
A
- Creditors (owing money to suppliers)
- bank overdraft
8
Q
Long term liabilities
A
- Bank loan
- initial investors
9
Q
Four types of market segmentation
A
- demographic
- geographic
- psychographic
- behavioral
10
Q
2 types of market
A
Business to business
Business to consumer
11
Q
4 public relations methods
A
Press release
Exhibition
Promotional stunt
Sponsorship
12
Q
3 internal sources of finance
A
Retained profit
Owner funds
Sell assets
13
Q
3 short term external sources of finance
A
Bank overdraft
Trade credit
Credit cards
14
Q
6 long term external sources of finance
A
Peer to peer lending Venture caputal Bank loan Hire purchase Lease equipment Government grant
15
Q
What is cost of sales?
A
Cost of everything you buy to make what you sell. Also known as variable cost of sales
