Definitions Flashcards
Public Relations is the _______ of ________ between an organization and its publics.
management, communications
A practitioner of PR is a ______ of ________ who acts as an intermediary between an organization and its publics.
manager, relationships
Public relations is a ______ communication process that builds mutually beneficial relationships between organizations and their publics
strategic
What does a PR practitioner do?
influence, engage, and build relationships with key stakeholders across a myriad of platforms in order to shape and frame the public perception of an organization
What are the tasks of PR?
PR is a management of function that entails planning, research, publicity, promotion and collaborative decision making
What are the functions of the tasks of PR?
To help any organization’s ability to listen to, appreciate, and respond appropriately to those persons and groups whose mutually beneficial relationships the organization needs to foster as it strives to achieve its mission and vision
what is a derivative of systems theory?
structural functionalism
What does systems theory heavily focus on?
process
Does systems theory explain the role of ethics, language, and meaning in the efforts to foster or correct imbalance and achieve balance?
No
What is the main concern of systems theory?
the discovery and testing of certain truths
“______ cannot walk on their own legs. They must be carried by people to other people. They must be explained, defended, and spread through language, argument, and appeal.”
Truths
Rhetoric is inherently ______, a contest among multiple voices.
dialogic
Rhetoric instantiates the ______ process because it presume that nay position voice led in public must be sufficiently compelling to withstand vigorous critiques by other rhetors who believe their competing ideas have _______.
democratic, merit
_______ are meaningless until interpreted; interpretation requires ______.
data, advocacy
_______ invokes propositional language and counter persuasion, in contrast, to what might call propaganda.
Advocacy
Spirited _____ is the essence of the rhetorical heritage that believes in the ____ and ability of people to obtain and judge messages and make enlightened decisions accordingly.
debate, right
_____ ______ both constitute an application of rhetoric to advocate qualitatively superior options and to judge the ______ of the processes and procedures of discourse.
Critical studies, quality
What is the current mistaken and politicized view of rhetoric?
It is viewed as “mere rhetoric”
when does the role of rhetoric enter discussion?
When there is a difference of opinion, doubt, uncertainty and even firmly held opinions which may be wrong.
Why does rhetoric enter the human experience?
because people have different views, different opinions, and prefer different actions. To the extent that collective and coordinated behavior is useful and even necessary, difference needs to be reconciled.
We assume that _____ ideas can defeat inferior ones
better
_______ is the rationale for effective discourse
Rhetoric
What does rhetorical do?
it motivates people to make one choice in preference to another.
If people everywhere shared the same information, opinion, and motives, there would be no ______ for rhetoric.
need
What is the forum of rhetoric?
Public discourse
What does public discourse allow combatants to do?
to challenge, correct, and elevate the discourse of society
______ should prevail in a ____-like struggle where superior ideas vanquish their inferiors and achieve audience acceptance.
Truth, market
a rhetorical rationale of public relations views it as ________ dialogue, a ______ in the marketplace of ideas, preferences, choices, and influence.
constructive, wrangle
statements that are evoked by the need to make choices in order that we may act or get ready to act or to ________ our acts after their doing.
appraise
society is a _______ of ideas, facts, values, and policies.
marketplace
