Definitions Flashcards by François Lehuede

Q

Define Marketing Strategy

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Q

Corporate Objectives

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Q

define Market

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Q

List the dimensions of a market

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Q

Define penetrated market (in terms of market shares)

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Q

Define Market Share (formula included)

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Q

Define relative market share whith the formula

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Q

Market Saturation rate (formula)

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Q

Penetration rate formula

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Q

Potential market definition

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Q

Potential market Formula

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Q

Market concentration definition

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Q

list the Data collecting methods

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Q

define the type of Consumer behaviour

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Q

Involvement decision making of the consumer definition

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Q

Definition of industry

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Q

Definition of targeting

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Segmentation definition

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criteria of a segmentation

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definition of segment attractivness

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Q

Definition of positioning

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Q

Defining brand’s position

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Q

Definition verticale positioning

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Q

vertical Positioning definition

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Q

Horizontal positioning definition

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Q

List the differents kinds of consumer goods

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Q

definition of a Product

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Q

Definition of product cannabalization

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Q

List 4 strategies of branding

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Q

Define the distribution intensity of a product

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Q

What arguments does a company uses to convince retailers to take it in their shelves ?

A

Q

What are the tool to set up communication budget ?

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Q

List methods to determine a price for your product

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Cost oriented or competitor oriented or custumer oriented methods

Q

What are the objective of a good price ?

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Q

Define the cost oriented methods to set up a price

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Q

Define the competitor oriented Methods to set up a price

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Q

Define the customer oriented methods to set up a price

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