Definitions Flashcards
ENTREPENUER
A person who takes the risk in starting a new business
ENTERPRISE
The creation of a business to meet the needs and wants of customers
RISK
The probability that things might not go as well as planned
OPPORTUNITY COST
The opportunity cost of a decision is the cost of missing out on an alternative, e.g. Loosing a well paid job to start own business
PATENTS
- difficult to obtain
- protection for up to 20yrs
- expensive & time consuming to obtain
TRADEMARKS
Something that identifies a product by symbol, name or logo. Protection lasts for up to 10yrs
COPYRIGHT
Particularly used in startup creative or knowledge industries. Protection is automatic for any original work. Lasts for 70yrs after authors death.
ADDED VALUE
The difference between the price of a finished product and the cost of inputs making it
NICE MARKET SEGMENT
A smaller, specialist part of a larger market where customers have particular needs and wants
FRANCHISEE
The business which is granted the right to operate a franchise on behalf of the franchisor
FRANCHISOR
The ultimate owner of the franchise format
MARKET RESEARCH
Information that helps explain the size, structure and nature of a market
QUALITATIVE RESEARCH
Provides useful insight into opinions and attitudes of target new customers from relatively little research
QUANTITATIVE RESEARCH
Based on proper samples and provides insight based on numerical data
MARKET
Is any location where buyers and sellers come together to transact with each other
SOLE TRADER
An individual owning the business on their own. They can employ people but those employees don’t have ownership of the business.