Definitions Flashcards

1
Q

Whom is the addressee?

A

The person(s) whom is being addressed. I.E. Person(s) on the receiving end and whom are the receiver of message. In the case of the fourth estate, the addressee would be considered to be part of a news outlet/organisation’s readership and/or viewership.

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2
Q

Who is the addresser?

A

The person(s) whom is addressing. I.E. Person(s) on the sending end and whom are the sender of the message. In the case of the fourth estate, the addresses would be considered to be part of a news outlet/organisation, most notably a journalist.

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3
Q

What is meant by ‘broadsheet coverage’.

A

The Age is considered to use ‘broadsheet coverage’ when reporting stories, in particular the inclusion of hard news stories as opposed to soft news stories.

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4
Q

What does commutation mean?

A

The replacement of one element of a text with another to see how this affects how meaning is made.

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5
Q

What is the meaning of connotation?

A

Implied meaning of a text. E.G. loose lips sink ships implies that idle gossip can be damaging.

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6
Q

What does convergence mean?

A

Refers to the merging of previously considered differentiating media types (I.E. texts and industries/old and new media).

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7
Q

How many types of convergence are there? What are they?

A

There are four types: industrial (E.G. cross media ownership or cross promotion), technological (E.G. the smartphone and the Internet), cultural (E.G. Kpop and fusion cuisine (texmex)) and narrative (E.G. Star Wars – a multi-platform narrative with an interactive fan community).

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8
Q

What is cultural convergence?

A

The interaction of cultures as they come in contact with each other, influencing and being influenced by each other.

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9
Q

What is technological convergence?

A

The process by which existing technologies merge into new forms that bring together different types of media and applications. New devices and technology usually handle one medium or accomplish some basic tasks; through technological convergence, devices can interact with a wider array of media types. For example, a new type of media storage often require new players that only play that format. As the technology advances, however, new models might include additional features like the ability to interface with more devices or play other types of media.

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10
Q

What is the meaning of denotation?

A

literal meaning of a text. E.G. the rise of pollen in the air would denote that it is spring.

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11
Q

What is meant by discourse?

A

A way of representing the world.

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12
Q

What is exnomination?

A

The process by which dominant ideas become so obvious they don’t draw attention to themselves; instead they just seem like common sense.

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13
Q

What best describes the fourth estate?

A

Journalists as a group (Journalism).

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14
Q

What is meant by framing?

A

A process of selecting and rejecting information in the construction of a news story by placing emphasis on a particular aspect or angle. I.E the way the text is presented to us and the context is where the text is located, and how it is encountered by use.

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15
Q

How do you define hard news?

A

News stories that aim to inform the community about events and happenings and to provide citizens with the information they require to be able to participate as fully informed citizens in the democratic process. I.E. the kind of fast-paced news that usually appears on the front page of newspapers. Stories that fall under the umbrella of hard news often deal with topics like business, politics and international news E.G. The Age is considered to use ‘broadsheet coverage’ when reporting stories, in particular the inclusion of hard news stories as opposed to soft news stories.

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16
Q

What is hegemony?

A

The political or cultural dominance or authority over others. In terms of media, it is the position of power in a particular area or industry. E.G. Facebook has hegemony in social media.

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17
Q

What is the definition for human interest?

A

A quality of a story or report, as in a newspaper or on a newscast, that engages attention and sympathy by enabling one to identify readily with the people, problems, and situations described.

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18
Q

What best describes ideology?

A

An all-encompassing set of ideas for thinking about the world. I.E. a set of opinions or beliefs of a group or an individual. Very often ideology refers to a set of political beliefs or a set of ideas that characterise a particular culture. Capitalism, communism, socialism, and Marxism are ideologies.E.G. How people see the world is largely shaped by their value, beliefs, moral convictions/compass etc.

19
Q

What is Interpellation?

A

The constitutive process where individuals acknowledge and respond to ideologies, thereby recognizing themselves as subjects.

20
Q

What is meant by intertextuality?

A

The interrelationship between texts, especially works of literature; the way that similar or related texts influence, reflect, or differ from each other: the intertextuality between two novels with the same setting: In a broad sense, intertextuality is the reference to or application of a literary, media, or social “text” within another literary, media, or social “text.” In literature, intertextuality is when a book refers to a second book by title, scene, character, or storyline, or when a book refers to a social “text” such as a media, social, or cultural story. This borrowing invites a comparison between your understanding of the text outside of the book, and its use inside of the book. Intertextuality asks us to think about why the author is choosing this particular literary or social text, how they are including the text in the book, and to what effect is the text re-imagined by the book, or the book shaped by the text.

21
Q

What are media spectacles?

A

Are those phenomena of media culture that embody contemporary society’s basic values, serve to initiate individuals into its way of life, and dramatize its controversies and struggles, as well as its modes of conflict resolution. They include media extravaganzas, sporting events, political happenings, and those attention-grabbing occurrences that we call news. I.E.Even the most respected news organisations and outlets have time and again been seen to heavily rely on innuendo, speculation, hyperbole and sensationalism, in an effort to instantly grab the attention of the masses and in case of the television and print media, boost ratings in terms of increased viewership and readership.

22
Q

What is the mediasphere?

A

The subtle and obvious connections between media texts, whether fictional (popular media) or factual (journalism), that form a larger whole. I.E. most types of media texts connected to each other in obvious or non obvious ways eg. obvious Judge Dread, comic, movie,game. non obvious news corp have foxtel, courier mail newspaper and careerone.com.au (partial owner).

23
Q

What best describes Metanarrative?

A

Speaks about the narrative and exists as a function of the discourse. I.E (in postmodernist literary theory) a narrative about a narrative or narratives and/or any story told to justify another story, esp. involving artifice; a story about oneself that provides a view of one’s experiences.

24
Q

What is metonymy?

A

A figure of speech in which a thing or concept is called not by its own name but rather by the name of something associated in meaning with that thing or concept. I.E. A word or phrase that is used to stand in for another word.

25
Q

What is a myth?

A

Barthes argued that myth, or the mythological way of communicating, permeates much of what we could consider to be culture, mass media, advertising and entertainment. I.E Includes any cultural activity that implies an ethos or ideology as the focus of belief, be that secular or religious. If a myth is to be effective it must be believed in by its audience.

26
Q

What are para-social relationships?

A

one-sided relationships, where one person extends emotional energy, interest and time, and the other party, the persona, is completely unaware of the other’s existence. Parasocial relationships are most common with celebrities, organizations (such as sports teams) or television stars.

27
Q

What is meant by polysemy?

A

The association of one word with two or more distinct meanings. A polyseme is a word or phrase with multiple meanings. I.E. Diversity of meanings. E.G.Think back to the early weeks and our textual analyses of the Marlboro Man and other advertisements and images. We all came up with different interpretations

28
Q

What is postmodernism?

A

A movement that focuses on the reality of the individual, denies statements that claim to be true for all people and is often expressed in a pared-down style in arts, literature and culture. Often viewed as a culture of quotations.Take Matt Groening’s The Simpsons (1989–). The very structure of the television show quotes the classic era of the family sitcom. While the misadventures of its cartoon characters ridicule all forms of institutionalised authority – patriarchal, political, religious and so on – it does so by endlessly quoting from other media texts.

29
Q

What is post modernity?

A

State or condition of being postmodern.

30
Q

What best describes the public sphere?

A

An area in social life where individuals can come together to freely discuss and identify societal problems, and through that discussion influence political action. I.E. Where ideas, opinions, debates, political views can be formed socially in society. E.G. posting on Facebook

31
Q

What is the difference between in the and of the public interest?

A

Of the: Appeal or relevance to the general populace: a news story of public interest.

In the: The welfare or well-being of the general public; commonwealth: health programs that directly affect the public interest.

32
Q

What is a Q-Score?

A

Is a measurement of the familiarity and appeal of a brand, celebrity, company, or entertainment product (e.g., television show) used in the United States. The higher the Q Score, the more highly regarded the item or person is among the group familiar with them.

33
Q

What is a sign?

A

A token; indication: Any object, action, event, pattern, etc., that conveys a meaning:
A conventional or arbitrary mark, figure, or symbol used as an abbreviation for the word or words it represents: A motion or gesture used to express or convey an idea, command, decision, etc.:Her nod was a sign that it was time to leave: A notice, bearing a name, direction, warning, or advertisement, that is displayed or posted for public view: A traffic sign; a store sign. A trace; vestige: There wasn’t a sign of them: An arbitrary or conventional symbol used in musical notation to indicate tonality, tempo, etc: Sign means any photo or symbol to convey information such as ♥…this heart sign symbol of love…of course in the red colour !!

34
Q

What does signified mean?

A

The thing or concept denoted by a sign.

35
Q

What is signification?

A

Meaning; import; sense: The act or fact of signifying; indication.

36
Q

Whom is a signifier?

A

A person or thing that signifies: The configuration of sound elements or other linguistic symbols representing a word or other meaningful unit in a language.

37
Q

How would you define soft news?

A

News (sometimes called infotainment) that does not have a high priority in the news values scale, and encompasses such fields as entertainment, sport, lifestyle, human interest, celebrity and the arts. I.E.Even the most respected news organisations and outlets have time and again been seen to heavily rely on innuendo, speculation, hyperbole and sensationalism, in an effort to instantly grab the attention of the masses and in case of the television and print media, boost ratings in terms of increased viewership and readership. E.G. The Herald Sun is considered to use ‘tabloid coverage’ when reporting stories, in particular the inclusion of soft news stories as opposed to hard news stories.

38
Q

What is a stereotype?

A

An oversimplified, standardised image or idea held by one person or social group about another.

39
Q

What is meant by ‘tabloid coverage’?

A

The Herald Sun is considered to use ‘tabloid coverage’ when reporting stories, in particular the inclusion of soft news stories as opposed to hard news stories.

40
Q

What does text mean?

A

The main body of matter in a manuscript, book, newspaper, etc., as distinguished from notes, appendixes, headings, illustrations, etc: The original words of an author or speaker, as opposed to a translation, paraphrase, commentary, or the like: The newspaper published the whole text of the speech: The actual wording of anything written or printed: You have not kept to the text of my remarks: Any of the various forms in which a writing exists:The text is a medieval transcription: The wording adopted by an editor as representing the original words of an author: The authoritative text of Catullus: Any theme or topic; subject: The words of a song or the like.

41
Q

What is an textual analysis?

A

An educated guess at some of the most likely interpretations that might be made of the text. A way for researchers to gather information about how other human beings make sense of the world. A methodology - a data-gathering process - for those researchers who want to understand the ways in which members of various cultures and subcultures make sense of who they are, and of how they fit into the world in which they live. Is useful for researchers working in cultural studies, media studies, in mass communication, and perhaps even in sociology and philosophy.

42
Q

What are transmedia narratives?

A

Transmedia storytelling uses multiple media platforms tell a narrative across time. Each media piece—whether it’s a comic, novels, video games, mobile apps, or a film—functions as a standalone story experience—complete and satisfying. Like a giant puzzle, each piece also contributes to a larger narrative. The process is cumulative and each piece adds richness and detail to the story world, such as character backstories and secondary plotlines.

43
Q

What is meant by modes of address?

A

Modes of address can be defined as the ways in which relations between addresser and addressee are constructed in a text.