Definitions Flashcards
Denotation
What a picture is/what you can physically see
Semiotics
Deeper meanings - the study of signs (what is denoted or connoted by a scene)
Connotation
What is thought/felt when a picture is seen
Negotiated reading
When the audience and creators of a media text have mixed opinions on the meaning of the media text
Preferred/dominant reading
The reading of the text that the creators mean to represent - audience get the same reading
Oppositional reading
Audience have a different opinion of what is meant by a media text compared to what the creators intended
Ideology
A set of values and beliefs that guide our lives
Anchorage
When a media text makes itself appear to mean a certain thing
Juxtaposition
Contrasting opposites
Mode of address
How a media text draws in the readers attention
Mise-en-scene
Everything that is put into a shot - props, lighting, cinematography etc.
High production values
When a media text is expensive to make (mainstream films)
Low production values
When a media text is cheap to make (independent films)
Hybrid genre
A mixture between two genres to create its own genre e.g. Romcom
Independent cinema
Low budget, less recognised
