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Definitions Flashcards

Definitively identify the powers of persuasion tactics: 1. Emotional Triggers 2. Cognitive Bias 3. Framing Techniques 4. Storytelling 5. Relatability 6. Data & Facts

1
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Question: What is the definition of Fear of Missing Out (FOMO)?

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Answer: An Emotional Trigger that drives people to act quickly to avoid missing out on opportunities, experiences or events that other people are enjoying

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2
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Question: What is the definition of Urgency?

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Answer: An Emotional Trigger that motivates people to act quickly by creating the perception that time is running out.

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3
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Question: What is the definition of Nostalgia?

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Answer: An Emotional Trigger that leverages positive memories and experiences from the past to evoke warmth and familiarity.

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4
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Question: What is the definition of Desire/Envy?

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Answer: An Emotional Trigger that leverages people’s longing for what they lack - whether possessions, status, or achievement

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5
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Question: What is the definition of Hope/Inspiration?

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Answer: An Emotional Trigger that motivates people by focusing on the possibility of a better future.

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6
Q

Question: What is the definition of Guilt?

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Answer: An Emotional Trigger that motivates action by making people feel responsible or regretful for not acting.

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7
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Question: What is the definition of Belonging?

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Answer: An Emotional Trigger that taps into people’s desire to feel part of a group or community.

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8
Q

Question: What is the definition of Curiosity?

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Answer: An Emotional Trigger that leverages people’s natural desire to uncover secrets

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9
Q

Question: What is the definition of Empathy?

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Answer: An Emotional Trigger that builds trust and connection by acknowledging and understanding someone’s struggles or emotions.

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10
Q

Question: What is the definition of Pride?

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Answer: An Emotional Trigger that motivates people by recognizing and celebrating their achievements or milestones.

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11
Q

Question: What is the definition of Relief?

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Answer: An Emotional Trigger that motivates action by offering a solution to a problem that causes stress or discomfort.

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12
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Question: What is the definition of Excitement?

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Answer: An Emotional Trigger that captures attention and motivates action by creating a sense of energy, thrill, or anticipation.

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13
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Question: What is the definition of Love/Affection?

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Answer: An Emotional Trigger that motivates action by appealing to emotional bonds, relationships, and the desire to care for others.

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14
Q

Question: What is the definition of Social Proof?

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Answer: A Cognitive Bias where people adopt behaviours or beliefs based on the actions of others, especially those they perceive as similar or credible.

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15
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Question: What is the definition of Authority?

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Answer: A Cognitive Bias where people trust and defer to experts, leaders, or authoritative figures.

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16
Q

Question: What is the definition of Scarcity?

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Answer: A Cognitive Bias where people perceive something as more valuable when it’s limited in quantity or time.

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17
Q

Question: What is the definition of Anchoring?

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Answer: A Cognitive Bias where people rely heavily on the first piece of information they receive (the “anchor”) when making decisions.

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18
Q

Question: What is the definition of Reciprocity?

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Answer: A Cognitive Bias where people feel compelled to return favours or kindness.

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19
Q

Question: What is the definition of Loss Aversion?

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Answer: A Cognitive Bias where people are more motivated to avoid losses than to achieve equivalent gains.

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20
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Question: What is the definition of Bandwagon Effect?

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Answer: A Cognitive Bias where people adopt behaviours. beliefs. or trends because others are doing it.

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21
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Question: What is the definition of Confirmation Bias?

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Answer: A Cognitive Bias where people seek out information that confirms their existing beliefs and ignore or dismiss evidence that contradicts them.

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22
Q

Question: What is the definition of Endowment Effect?

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Answer: A Cognitive Bias where people value things more once they own them or feel a sense of ownership.

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23
Q

Question: What is the definition of Problem-Solution Framing?

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Answer: A Framing Technique that presents a problem your audience faces then offers your solution as the resolution.

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24
Q

Question: What is the definition of Before-After Framing?

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Answer: A Framing Technique showing a transformation from problematic state to improved state.

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25
Q

Question: What is the definition of Discovery Framing?

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Answer: A Framing Technique presenting information as a valuable revelation or secret.

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26
Q

Question: What is the definition of Challenge/Contrarian Framing?

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Answer: A Framing Technique presenting ideas that go against conventional wisdom or challenge common beliefs.

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27
Q

Question: What is the definition of Dream States Framing?

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Answer: A Framing Technique painting vivid pictures of ideal future scenarios.

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28
Q

Question: What is the definition of Relatability Framing?

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Answer: A Framing Technique using familiar experiences to create connection.

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29
Q

Question: What is the definition of Loss Frame?

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Answer: A Framing Technique emphasizing what people stand to lose by not acting.

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30
Q

Question: What is the definition of Gain Frame?

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Answer: A Framing Technique focusing on benefits and positive outcomes of taking action.

31
Q

Question: What is the definition of Us vs. Them Framing?

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Answer: A Framing Technique creating group identity by positioning your audience against an opposing group.

32
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Question: What is the definition of Step-by-Step Framing?

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Answer: A Framing Technique breaking complex processes into manageable actions.

33
Q

Question: What is the definition of Exclusivity Framing?

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Answer: A Framing Technique positioning offerings as limited-access or elite.

34
Q

Question: What is the definition of Empowerment Framing?

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Answer: A Framing Technique positioning audiences as capable agents of change.

35
Q

Question: What is the definition of Curiosity Gap Framing?

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Answer: A Framing Technique revealing enough information to pique interest but not satisfy it.

36
Q

Question: What is the definition of Personal Stories?

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Answer: A Storytelling Tactic sharing authentic, relatable experiences from your own life

37
Q

Question: What is the definition of Hero’s Journey?

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Answer: A Storytelling Tactic framing the audience as the protagonist overcoming challenges.

38
Q

Question: What is the definition of Customer Stories?

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Answer: A Storytelling Tactic showcasing real user experiences and results.

39
Q

Question: What is the definition of Micro-Stories?

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Answer: A Storytelling Tactic using concise narratives to deliver single insights.

40
Q

Question: What is the definition of Origin Stories?

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Answer: A Storytelling Tactic narrating how something began.

41
Q

Question: What is the definition of Transformation Stories?

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Answer: A Storytelling Tactic illustrating dramatic before-and-after narratives.

42
Q

Question: What is the definition of Moral/Parable Stories?

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Answer: A Storytelling Tactic using narratives to convey lessons.

43
Q

Question: What is the definition of Empathy Stories?

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Answer: A Storytelling Tactic validating audience struggles through relatable narratives.

44
Q

Question: What is the definition of Aspirational Stories?

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Answer: A Storytelling Tactic showcasing extraordinary achievements.

45
Q

Question: What is the definition of Conflict & Resolution Stories?

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Answer: A Storytelling Tactic featuring tension followed by a satisfying conclusion.

46
Q

Question: What is the definition of Behind-the-Scenes Stories?

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Answer: A Storytelling Tactic revealing hidden processes or inner workings.

47
Q

Question: What is the definition of Cultural/Historical Stories?

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Answer: A Storytelling Tactic drawing from shared heritage and traditions.

48
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Question: What is the definition of Sensory Stories?

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Answer: A Storytelling Tactic rich in sensory details for immersive storytelling.

49
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Question: What is the definition of Future-Vision Stories?

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Answer: A Storytelling Tactic painting compelling pictures of potential futures.

50
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Question: What is the definition of Pain Points?

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Answer: A Relatability Tactic acknowledging specific struggles your audience faces.

51
Q

Question: What is the definition of Shared Experiences?

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Answer: A Relatability Tactic highlighting universal situations everyone encounters.

52
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Question: What is the definition of Vulnerability?

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Answer: A Relatability Tactic sharing authentic struggles and imperfections.

53
Q

Question: What is the definition of Humour?

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Answer: A Relatability Tactic using comedy to highlight relatable situations.

54
Q

Question: What is the definition of Aspirational Relatability?

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Answer: A Relatability Tactic showcasing extraordinary results from ordinary starts.

55
Q

Question: What is the definition of Everyday Scenarios?

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Answer: A Relatability Tactic leveraging common daily situations for connection.

56
Q

Question: What is the definition of Cultural References?

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Answer: A Relatability Tactic using shared nostalgia or pop culture for connection.

57
Q

Question: What is the definition of Empathy Statements?

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Answer: A Relatability Tactic using language that validates feelings.

58
Q

Question: What is the definition of Mirroring Language?

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Answer: A Relatability Tactic reflecting audience phrasing and tone for connection.

59
Q

Question: What is the definition of Statistics?

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Answer: Numerical data that supports claims and arguments.

60
Q

Question: What is the definition of Case Studies?

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Answer: Detailed examinations of real implementations.

61
Q

Question: What is the definition of Market Trends?

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Answer: Patterns showing industry direction.

62
Q

Question: What is the definition of Research Findings?

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Answer: Conclusions from systematic studies.

63
Q

Question: What is the definition of Comparative Data?

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Answer: Side-by-side performance metrics.

64
Q

Question: What is the definition of Testimonials?

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Answer: Authentic user endorsements.

65
Q

Question: What is the definition of Infographics?

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Answer: Visual representations of complex data.

66
Q

Question: What is the definition of Historical Data?

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Answer: Longitudinal performance records.

67
Q

Question: What is the definition of Predictive Analytics?

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Answer: Data-driven future projections.

68
Q

Question: What is the definition of User Metrics?

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Answer: Quantitative adoption evidence.

69
Q

Question: What is the definition of Cost-Benefit Analysis?

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Answer: Comparative value breakdown.

70
Q

Question: What is the definition of Expert Opinions?

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Answer: Credible third-party endorsements.

71
Q

Question: What is the definition of Before-and-After Data?

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Answer: Quantitative transformation evidence.

72
Q

Question: What is the definition of Industry Benchmarks?

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Answer: Standard performance comparisons.

73
Q

Question: What is the definition of Real-Time Data?

A

Answer: Live or frequently updated metrics.

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