Definitions Flashcards
1
Q
ship
A
send goods by any form of transport to a distant place
2
Q
call-centre operative
A
person who works in an office where large numbers of telephone calls, especially from customers, are handled for an organisation
3
Q
customer care
A
protection and service provided to customers
4
Q
frontline staff
A
employees with direct contact with customers
5
Q
outsourcing
A
the practice of a company paying to have part of its work done by another company
6
Q
asset
A
something valuable belonging to a person or organisation which can be used for the payment of debts
7
Q
cross-selling
A
suggestion that customers buy additional or related accessories or products during or just after their primary purchase
8
Q
profit margin
A
profit that can be made in a business or sale after costs have been subtracted
9
Q
profitability
A
capacity to make a profit
10
Q
undervalue
A
consider someone or something as less valuable or important than they really are
11
Q
enhance
A
improve the quality, amount or strength of something
12
Q
advertising campaign
A
organised programme of advertisements, usually concerning promoting a certain product or brand
13
Q
banner ad
A
form of advertising on the World Wide Web which involves putting a wide and short, or tall and narrow advert on an interesting web page
14
Q
brand awareness
A
knowledge of a particular make of product
15
Q
classified ad/advertisement
A
small advertisement placed in a newspaper by a person wishing to buy or sell something, offer or get employment, etc.
16
Q
customer loyalty
A
when a customer favours a certain brand or company over others (the company sometimes offers financial or other rewards for this favouritism)
17
Q
point-of-sale display
A
visual presentation for promotional purposes at the place where goods are sold
18
Q
sample
A
group of people or things that is chosen out of a larger number and is questioned or tested in order to obtain information about the larger group
19
Q
barcode
A
small rectangular pattern of thick and thin black lines of magnetic ink printed on an item, or on its container, so that its details can be read by and recorded on a computer system
20
Q
exposure
A
experience of something
21
Q
scanner
A
device for reading information into a computer system
22
Q
target audience
A
particular group at which advertising is aimed
23
Q
survey
A
examination of opinions, behaviour, etc., made by asking people questions
24
Q
customise
A
make or change something according to the buyer’s or user’s needs
25
purchase
something that you buy
26
sponsored link
text-based advertisement which describes an advertiser’s website and the products and services offered
27
account for
form the total of something
28
brochure
type of small magazine that contains pictures and information on a product or a company
29
e-sale
sales transaction performed digitally, usually over the Internet
30
over-the-counter sale
ordinary sales transaction in a shop
31
recession
period when the economy of a country is not successful and conditions for business are bad
32
rocket
rise extremely quickly
33
screen out
filter out/remove
34
showroom
large shop in which people are encouraged to look at the goods that are on sale before buying them
35
search engine
computer program which finds information on the Internet by looking for words which you have typed in
36
corporate catering service
business of providing food service to businesses (usually at a remote site)
37
life insurance
system in which you make regular payments to an insurance company in exchange for a fixed amount of money which will be paid to someone you have named, usually a member of your family, when you die
38
machine tool
mechanically operated tool for cutting or shaping wood, metals, etc.
39
source
get something from a particular place
40
time-share holiday home
when people buy a holiday home together which each person can use for a different part of the year
41
pop-up box (also pop-up ad/pop-up)
form of online advertising on the World Wide Web when certain websites open a new window to display advertisements
42
shop around
compare the price and quality of the same or a similar item in different shops before you decide which one to buy
43
take (someone) for a ride
deceive or cheat (someone)
44
direct response advertising
form of advertising designed to obtain a direct response between the viewer and the advertiser: the customer responds to the marketer directly
45
camaraderie
feeling of friendliness towards people with whom you work or share an experience
46
competitive
competitive prices, services, etc. are as good as, or better than, other prices, services, etc.
47
field
area of activity or interest
48
lay off
stop employing (someone), sometimes temporarily, because there is no money to pay them or because there is no work for them
49
outperform
do well in a particular job or activity compared to others of a similar type
50
peer group
people who are approximately the same age as you and come from a similar social group
51
underpaid
paid less than the market rate
52
adversarial
involving opposition or disagreement
53
approach
way of considering something
54
assembly
process of putting together the parts of a machine or structure
55
assembly line
line of machines and workers in a factory which a product moves along while it is being built or produced. Each machine or worker performs a particular job, which must be completed before the product moves to the next position in the line
56
cipher
a person or group of people without power, but used by others for their own purposes, or someone who is not important
57
impact
powerful effect that something, especially something new, has on a situation or person
58
reward
something given in exchange for good behaviour or good work, etc.
59
subcontractor
person or company that does part of a job which another person or company is responsible for
60
transactional
in a way that is a direct business exchange
61
peak
reach the highest, strongest or best point, value or level of skill
62
trend
general development or change in a situation or in the way that people are behaving
63
absenteeism
employees not being at work when they should be
64
sabotage
intentional damage to machines, buildings, etc.
65
shop-floor worker
worker in a factory (the factory is the shop floor)
66
union (also trade union)
organisation that represents the people who work in a particular industry, protects their rights, and discusses their pay and working conditions with employers
67
white-collar worker
person who works in an office or at a professional job, rather than one who works with their hands
68
work–life balance
amount of time you spend at work compared with your free time
69
across the board
happening or having an effect on people at every level and in every area
70
perk
advantage or benefit given to an employee in addition to their salary, e.g. private health care or a company car
71
sick leave
absence from work because of illness
72
surveillance
the careful watching of a person or place
73
blue-collar worker
worker who does unskilled work rather than office work
74
freelancer
worker who does particular pieces of work for different organisations, rather than working all the time for a single organisation
75
knowledge worker
person whose work requires specialist knowledge
76
self-employed
not working for an employer but finding work for yourself or having your own business
77
semi-skilled
having or needing only a small amount of training
78
temp
person employed to work for a short period, especially in an office, while another person is absent or when there is extra work
79
union rep
worker elected by workers in a factory or business to represent them in discussions with management
80
downsize
if you downsize a company or organisation, you make it smaller by reducing the number of people working for it, and if it downsizes, it becomes smaller in this way
81
place a premium on
especially value
82
technophobe
person who dislikes or fears new technology teleworking(p 88) the activity of working at home, while communicating with your office by telephone, fax or computer
83
flexible working
working without strict times for starting and finishing
84
home working
working at home, while communicating with your office by telephone, fax or computer
85
job sharing
doing part of a job with someone else, so that each person works part-time
86
career break
period in which a person decides to leave their job temporarily
87
career continuity
ability to continue your professional career
88
overtime
extra payment for working beyond the usual time
89
cut of the profits
share in the profits
90
loss adjuster
person who works for an insurance company and decides how much money should be paid out in each case of something having been damaged or lost
91
going rate
standard rate of payment for a particular job
92
stockbroker
person or company that buys and sells stocks and shares for other people
93
buoyant
healthy and strong
94
labour intensive
needing a lot of workers
95
natural wastage
reduction in the number of people who work for an organisation which is achieved by not replacing those people who leave
96
voluntary redundancy scheme
arrangement when a company needs to reduce its workforce and some employees choose to be made redundant (because they have found another job or would like to stop working)
97
excess production capacity
ability of a factory to produce more than it actually does
98
glitch
small problem or fault that prevents something from working well
99
hire and fire
employ and dismiss
100
lead time
time needed to design and develop a new product
101
product-led
activities are determined by the requirements of the product (as opposed to customer-led or marketing-led)
102
retool
change or replace machinery in a factory
103
stockpile
build up a large store of goods which have not been sold yet
104
symposium
occasion at which people who have great knowledge of a particular subject meet in order to discuss a matter of interest
105
incentive payment
financial reward to stimulate action from staff or customers
106
churn out
produce large amounts of something quickly, usually of low quality
107
downside
disadvantage of a situation
108
gadget
small device or machine with a particular purpose
109
manufacturing base
all the companies producing goods in a country or region
110
shift
sell
111
vagaries
any of a set of unusual or unexpected events or changes that have an effect on someone
112
corporate social responsibility (CSR)
proposal that organisations should be obliged to make decisions based not only on financial/economic factors but also on the social and environmental consequences of their activities
113
discharge a debt
pay a debt completely
114
ethics pl
a system of accepted beliefs which control behaviour, especially such a system based on morals
115
faulty
not perfectly made or not working correctly
116
advocate
person who supports an idea (or product)
117
benefits
things such as medical insurance that employees receive in addition to money
118
better off
richer
119
knock-on effect
when an event or situation has a knock-on effect, it indirectly causes other events or situations
120
premise
idea or theory on which a statement or action is based
121
progressive
encouraging change in the way that things are done
122
recycle
collect and treat rubbish in order to produce useful materials which can be used again
123
regulation
official rule
124
stakeholder
person such as an employee, customer or citizen who is involved with an organisation and therefore has an interest in its success
125
unethical
not morally acceptable
126
break even
make neither a loss nor a profit doing business
127
economic downturn
reduction in a country’s financial activity
128
pursuit
when you try to achieve a plan, activity, or situation, usually over a long period of time
129
slip
go into a worse state, often because of lack of control or care
130
compliance
when people obey an order, rule or request
131
mandatory
describes something which must be done, or which is demanded by law
132
word of mouth
people telling each other how good a product is
133
crop
(total amount gathered of) a plant such as a grain, fruit or vegetable grown in large amounts
134
subsidy
money given as part of the cost of something, to help or encourage it to happen
135
trade tariff
tax collected by a government on goods coming into or sometimes going out of a country
136
acquisition
buying new companies
137
double-digit
number with two digits (i.e. between 10 and 99inclusive)
138
sustained
continuing for a long time
139
diverse footprint
varied area over which something is present
140
expertise
high level of knowledge or skill
141
line of business
particular kind of commercial enterprise
142
synergy
the combined power of a group of things when they are working together which is greater than the total power achieved by each working separately
143
briefing
meeting where information and instructions are given
144
clutch
handful
145
customer base
regular customers
146
FTSE
Financial Times Stock Exchange 100 index; the main measure of the amount by which the leading 100 shares sold on the London Stock Exchange have gone up or down in value
147
rate
judge the value or character of someone or something
148
straight talking
direct and straightforward way of communicating with others
149
surge
increase suddenly and greatly
150
quarterly
once every three months
151
staffing level
the numbers of employees
152
alignment
agreement between people who want to work together because of shared interests or aims
153
calibre
degree of quality or excellence of someone
154
leafleting
giving out leaflets to people
155
management reporting
monthly report(s) on financial performance produced by management for shareholders
156
ongoing
continuing to exist or develop, or happening at the present moment
157
realise
change into money by selling
158
supply base
range of suppliers and potential suppliers
159
take over
get control (of a company) by buying most of its shares
160
supervision
when someone watches a person or activity and makes certain that everything is done correctly, safely, etc.
