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Englisch > Definitions > Flashcards

Definitions Flashcards

1
Q

ship

A

send goods by any form of transport to a distant place

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2
Q

call-centre operative

A

person who works in an office where large numbers of telephone calls, especially from customers, are handled for an organisation

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3
Q

customer care

A

protection and service provided to customers

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4
Q

frontline staff

A

employees with direct contact with customers

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5
Q

outsourcing

A

the practice of a company paying to have part of its work done by another company

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6
Q

asset

A

something valuable belonging to a person or organisation which can be used for the payment of debts

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7
Q

cross-selling

A

suggestion that customers buy additional or related accessories or products during or just after their primary purchase

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8
Q

profit margin

A

profit that can be made in a business or sale after costs have been subtracted

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9
Q

profitability

A

capacity to make a profit

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10
Q

undervalue

A

consider someone or something as less valuable or important than they really are

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11
Q

enhance

A

improve the quality, amount or strength of something

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12
Q

advertising campaign

A

organised programme of advertisements, usually concerning promoting a certain product or brand

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13
Q

banner ad

A

form of advertising on the World Wide Web which involves putting a wide and short, or tall and narrow advert on an interesting web page

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14
Q

brand awareness

A

knowledge of a particular make of product

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15
Q

classified ad/advertisement

A

small advertisement placed in a newspaper by a person wishing to buy or sell something, offer or get employment, etc.

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16
Q

customer loyalty

A

when a customer favours a certain brand or company over others (the company sometimes offers financial or other rewards for this favouritism)

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17
Q

point-of-sale display

A

visual presentation for promotional purposes at the place where goods are sold

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18
Q

sample

A

group of people or things that is chosen out of a larger number and is questioned or tested in order to obtain information about the larger group

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19
Q

barcode

A

small rectangular pattern of thick and thin black lines of magnetic ink printed on an item, or on its container, so that its details can be read by and recorded on a computer system

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20
Q

exposure

A

experience of something

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21
Q

scanner

A

device for reading information into a computer system

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22
Q

target audience

A

particular group at which advertising is aimed

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23
Q

survey

A

examination of opinions, behaviour, etc., made by asking people questions

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24
Q

customise

A

make or change something according to the buyer’s or user’s needs

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25
Q

purchase

A

something that you buy

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26
Q

sponsored link

A

text-based advertisement which describes an advertiser’s website and the products and services offered

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27
Q

account for

A

form the total of something

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28
Q

brochure

A

type of small magazine that contains pictures and information on a product or a company

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29
Q

e-sale

A

sales transaction performed digitally, usually over the Internet

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30
Q

over-the-counter sale

A

ordinary sales transaction in a shop

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31
Q

recession

A

period when the economy of a country is not successful and conditions for business are bad

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32
Q

rocket

A

rise extremely quickly

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33
Q

screen out

A

filter out/remove

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34
Q

showroom

A

large shop in which people are encouraged to look at the goods that are on sale before buying them

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35
Q

search engine

A

computer program which finds information on the Internet by looking for words which you have typed in

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36
Q

corporate catering service

A

business of providing food service to businesses (usually at a remote site)

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37
Q

life insurance

A

system in which you make regular payments to an insurance company in exchange for a fixed amount of money which will be paid to someone you have named, usually a member of your family, when you die

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38
Q

machine tool

A

mechanically operated tool for cutting or shaping wood, metals, etc.

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39
Q

source

A

get something from a particular place

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40
Q

time-share holiday home

A

when people buy a holiday home together which each person can use for a different part of the year

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41
Q

pop-up box (also pop-up ad/pop-up)

A

form of online advertising on the World Wide Web when certain websites open a new window to display advertisements

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42
Q

shop around

A

compare the price and quality of the same or a similar item in different shops before you decide which one to buy

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43
Q

take (someone) for a ride

A

deceive or cheat (someone)

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44
Q

direct response advertising

A

form of advertising designed to obtain a direct response between the viewer and the advertiser: the customer responds to the marketer directly

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45
Q

camaraderie

A

feeling of friendliness towards people with whom you work or share an experience

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46
Q

competitive

A

competitive prices, services, etc. are as good as, or better than, other prices, services, etc.

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47
Q

field

A

area of activity or interest

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48
Q

lay off

A

stop employing (someone), sometimes temporarily, because there is no money to pay them or because there is no work for them

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49
Q

outperform

A

do well in a particular job or activity compared to others of a similar type

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50
Q

peer group

A

people who are approximately the same age as you and come from a similar social group

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51
Q

underpaid

A

paid less than the market rate

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52
Q

adversarial

A

involving opposition or disagreement

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53
Q

approach

A

way of considering something

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54
Q

assembly

A

process of putting together the parts of a machine or structure

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55
Q

assembly line

A

line of machines and workers in a factory which a product moves along while it is being built or produced. Each machine or worker performs a particular job, which must be completed before the product moves to the next position in the line

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56
Q

cipher

A

a person or group of people without power, but used by others for their own purposes, or someone who is not important

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57
Q

impact

A

powerful effect that something, especially something new, has on a situation or person

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58
Q

reward

A

something given in exchange for good behaviour or good work, etc.

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59
Q

subcontractor

A

person or company that does part of a job which another person or company is responsible for

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60
Q

transactional

A

in a way that is a direct business exchange

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61
Q

peak

A

reach the highest, strongest or best point, value or level of skill

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62
Q

trend

A

general development or change in a situation or in the way that people are behaving

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63
Q

absenteeism

A

employees not being at work when they should be

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64
Q

sabotage

A

intentional damage to machines, buildings, etc.

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65
Q

shop-floor worker

A

worker in a factory (the factory is the shop floor)

66
Q

union (also trade union)

A

organisation that represents the people who work in a particular industry, protects their rights, and discusses their pay and working conditions with employers

67
Q

white-collar worker

A

person who works in an office or at a professional job, rather than one who works with their hands

68
Q

work–life balance

A

amount of time you spend at work compared with your free time

69
Q

across the board

A

happening or having an effect on people at every level and in every area

70
Q

perk

A

advantage or benefit given to an employee in addition to their salary, e.g. private health care or a company car

71
Q

sick leave

A

absence from work because of illness

72
Q

surveillance

A

the careful watching of a person or place

73
Q

blue-collar worker

A

worker who does unskilled work rather than office work

74
Q

freelancer

A

worker who does particular pieces of work for different organisations, rather than working all the time for a single organisation

75
Q

knowledge worker

A

person whose work requires specialist knowledge

76
Q

self-employed

A

not working for an employer but finding work for yourself or having your own business

77
Q

semi-skilled

A

having or needing only a small amount of training

78
Q

temp

A

person employed to work for a short period, especially in an office, while another person is absent or when there is extra work

79
Q

union rep

A

worker elected by workers in a factory or business to represent them in discussions with management

80
Q

downsize

A

if you downsize a company or organisation, you make it smaller by reducing the number of people working for it, and if it downsizes, it becomes smaller in this way

81
Q

place a premium on

A

especially value

82
Q

technophobe

A

person who dislikes or fears new technology teleworking(p 88) the activity of working at home, while communicating with your office by telephone, fax or computer

83
Q

flexible working

A

working without strict times for starting and finishing

84
Q

home working

A

working at home, while communicating with your office by telephone, fax or computer

85
Q

job sharing

A

doing part of a job with someone else, so that each person works part-time

86
Q

career break

A

period in which a person decides to leave their job temporarily

87
Q

career continuity

A

ability to continue your professional career

88
Q

overtime

A

extra payment for working beyond the usual time

89
Q

cut of the profits

A

share in the profits

90
Q

loss adjuster

A

person who works for an insurance company and decides how much money should be paid out in each case of something having been damaged or lost

91
Q

going rate

A

standard rate of payment for a particular job

92
Q

stockbroker

A

person or company that buys and sells stocks and shares for other people

93
Q

buoyant

A

healthy and strong

94
Q

labour intensive

A

needing a lot of workers

95
Q

natural wastage

A

reduction in the number of people who work for an organisation which is achieved by not replacing those people who leave

96
Q

voluntary redundancy scheme

A

arrangement when a company needs to reduce its workforce and some employees choose to be made redundant (because they have found another job or would like to stop working)

97
Q

excess production capacity

A

ability of a factory to produce more than it actually does

98
Q

glitch

A

small problem or fault that prevents something from working well

99
Q

hire and fire

A

employ and dismiss

100
Q

lead time

A

time needed to design and develop a new product

101
Q

product-led

A

activities are determined by the requirements of the product (as opposed to customer-led or marketing-led)

102
Q

retool

A

change or replace machinery in a factory

103
Q

stockpile

A

build up a large store of goods which have not been sold yet

104
Q

symposium

A

occasion at which people who have great knowledge of a particular subject meet in order to discuss a matter of interest

105
Q

incentive payment

A

financial reward to stimulate action from staff or customers

106
Q

churn out

A

produce large amounts of something quickly, usually of low quality

107
Q

downside

A

disadvantage of a situation

108
Q

gadget

A

small device or machine with a particular purpose

109
Q

manufacturing base

A

all the companies producing goods in a country or region

110
Q

shift

A

sell

111
Q

vagaries

A

any of a set of unusual or unexpected events or changes that have an effect on someone

112
Q

corporate social responsibility (CSR)

A

proposal that organisations should be obliged to make decisions based not only on financial/economic factors but also on the social and environmental consequences of their activities

113
Q

discharge a debt

A

pay a debt completely

114
Q

ethics pl

A

a system of accepted beliefs which control behaviour, especially such a system based on morals

115
Q

faulty

A

not perfectly made or not working correctly

116
Q

advocate

A

person who supports an idea (or product)

117
Q

benefits

A

things such as medical insurance that employees receive in addition to money

118
Q

better off

A

richer

119
Q

knock-on effect

A

when an event or situation has a knock-on effect, it indirectly causes other events or situations

120
Q

premise

A

idea or theory on which a statement or action is based

121
Q

progressive

A

encouraging change in the way that things are done

122
Q

recycle

A

collect and treat rubbish in order to produce useful materials which can be used again

123
Q

regulation

A

official rule

124
Q

stakeholder

A

person such as an employee, customer or citizen who is involved with an organisation and therefore has an interest in its success

125
Q

unethical

A

not morally acceptable

126
Q

break even

A

make neither a loss nor a profit doing business

127
Q

economic downturn

A

reduction in a country’s financial activity

128
Q

pursuit

A

when you try to achieve a plan, activity, or situation, usually over a long period of time

129
Q

slip

A

go into a worse state, often because of lack of control or care

130
Q

compliance

A

when people obey an order, rule or request

131
Q

mandatory

A

describes something which must be done, or which is demanded by law

132
Q

word of mouth

A

people telling each other how good a product is

133
Q

crop

A

(total amount gathered of) a plant such as a grain, fruit or vegetable grown in large amounts

134
Q

subsidy

A

money given as part of the cost of something, to help or encourage it to happen

135
Q

trade tariff

A

tax collected by a government on goods coming into or sometimes going out of a country

136
Q

acquisition

A

buying new companies

137
Q

double-digit

A

number with two digits (i.e. between 10 and 99inclusive)

138
Q

sustained

A

continuing for a long time

139
Q

diverse footprint

A

varied area over which something is present

140
Q

expertise

A

high level of knowledge or skill

141
Q

line of business

A

particular kind of commercial enterprise

142
Q

synergy

A

the combined power of a group of things when they are working together which is greater than the total power achieved by each working separately

143
Q

briefing

A

meeting where information and instructions are given

144
Q

clutch

A

handful

145
Q

customer base

A

regular customers

146
Q

FTSE

A

Financial Times Stock Exchange 100 index; the main measure of the amount by which the leading 100 shares sold on the London Stock Exchange have gone up or down in value

147
Q

rate

A

judge the value or character of someone or something

148
Q

straight talking

A

direct and straightforward way of communicating with others

149
Q

surge

A

increase suddenly and greatly

150
Q

quarterly

A

once every three months

151
Q

staffing level

A

the numbers of employees

152
Q

alignment

A

agreement between people who want to work together because of shared interests or aims

153
Q

calibre

A

degree of quality or excellence of someone

154
Q

leafleting

A

giving out leaflets to people

155
Q

management reporting

A

monthly report(s) on financial performance produced by management for shareholders

156
Q

ongoing

A

continuing to exist or develop, or happening at the present moment

157
Q

realise

A

change into money by selling

158
Q

supply base

A

range of suppliers and potential suppliers

159
Q

take over

A

get control (of a company) by buying most of its shares

160
Q

supervision

A

when someone watches a person or activity and makes certain that everything is done correctly, safely, etc.

Englisch (2 decks)

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