Definitions Flashcards
What’s an asset?
Any item of value that a business owns, such as its machinery or premises
What’s a bank overdraft?
A facility offered by a bank that allows an account holder to borrow money at short notice
What does biased mean?
Unbalanced or inclined to agree with a particular judgement or idea rather than presenting the evidence fairly
What’s brand loyalty?
A customer’s willingness to buy a product from a particular business rather than from it’s competitors
What is a business plan?
A document that outlines how an entrepreneur is going to set up a new business
What is a competitive advantage?
An advantage a business has over it’s rivals that is unique and sustainable
What is a consumer?
Someone who buys and uses goods and services
What is convenience?
A product or service’s ability to fit in well with a customer’s lifestyle or routine, the ease with which it can be used and/or it’s easy-to-reach location
What is customer base?
The clients who buy the products/services of a business, a proportion of whom are repeat customers
What are demographics?
Relating to the structure of a population
What is differentiation?
Showing that a product is different from similar products
What is E-commerce?
Using the internet to carry out business transactions
What is enterprise?
A person or organisation with the purpose of producing goods and services to meet the needs of customers (can also mean entrepreneurial activity)
What is E-tailing?
Retailing to customers through the internet, such as through an e-commerce website
What are exports?
The flow of goods and services out of a country and into another country
What are imports?
The flow of goods and services into a country from another country
What is innovation?
Changing an existing product or process
What is interest?
The cost of borrowing, or a percentage of the amount of money borrowed that must be repaid in addition to the original amount borrowed
What is invention?
Creating something completely new
What is investment?
Putting money into a business with the intention of making a profit
What is legislation?
The laws that a business must comply with
What are logistics?
The organisation and management of the transport of raw materials and goods