Definitions Flashcards
Asset
Any item of value that a business owns
Bank overdraft
a bank facility that allows an account holder to borrow money at short notice
Biased
Unbalanced/inclined to agree with one idea
Brand loyalty
customers willingness to buy your products rather than your competitors
Business paln
document that outlines how an entrepreneur will set up a new business
Competitive advantage
a unique and sustainable advantage over competitors
Consumer
A buyer and user of products
Convenience
a product’s ability to fit in with consumer lifestyle, its simplicity and easiness to reach
Customer base
clients who buy your product, mainly repeat customers
Demographics
The structure of a population
Differentiate
make a product different to competitors products
E-commerce
Using the intenet for business transactions
Enterprise
a person/organisation that produces goods to meet customer needs
Entrepreneur
a business creator, someone who takes a risk to make a profit
E-tailing
selling to customers via the Internet
Exports/imports
The flow of products out and in/into and out of countries
Innovation
changing an existing product/process