Definitions Flashcards
Utility
the satisfaction that consumers obtain from using up a good or service
Law of diminishing marginal utility
as a consumer increases their consumption of a product there will be less extra utility derived from subsequent levels of consumption
Equi-marginal principle
consumers maximise their utility where their marginal valuation for each product is the same
Equi-marginal principle assumptions
- consumers have limited incomes
- consumers will always behave in a rational manner
- consumers seek to maximise utility
Optimal purchase rule
- A consumer will consume until the point where P = MU
- If P > MU the consumer will not buy the good as it is too expensive
- If P < MU the consumer will buy more as they seek to maximise utility
Utility theory
Consumer equilibrium occurs when a consumer maximises total utility
Equilibrium occurs where the law of equi-marginal returns is met
NB: TU is maximised when MU = 0
NB: A rational consumer will not consume past the optimal purchase rule, MU = P
Utility theory assumptions (4)
- Consumers are rational, sometimes consumers are irrational and make decisions based on non-price factors
- Utility may be measured and will stay static over time
- The law of diminishing returns always holds true (sometimes the 2nd or 3rd level of consumption has the most utility
- Consumers always have perfect information
Indifference analysis assumptions
- There are only 2 goods
- Your income is fixed
- Prices of the 2 goods are fixed
Rationality and slope of indifference curves
A rational consumer will opt for the highest utility curve
The slope of the indifference curve represents the extent to which the consumer is willing to substitute one good for another (MRS*)
*Marginal rate of substitution
Substitution effect
following a price change, a consumer will substitute the cheaper good for the one that is now relatively more expensive
Income effect
following a price change, a consumer has higher real income and will purchase more of this good
Limitations of the indifference curve model
- Consumers may choose between many more than 2 goods
- Consumers may express their wants in rank order or prefrence instead of indifference
- Indifference curves assume that consumers act rationally, this is not always true
Indifference curve
represents the same total utility for a different combination of 2 goods
Economic efficiency
optimal allocation and use of resources (allocative and productive efficiency)
Productive efficiency
producing goods in the most efficient manner with the lowest production costs
Allocative efficiency and the 3 types
Social
producing the right goods demanded by society in the right quantity
Allocative (private sector) - where every good is produced up to the point where the marginal utility for the last unit consumed is the marginal cost of it
Pareto, where it is not possible to make someone better off without making someone else worse off
Market failure
when the market fails to achieve economic efficiency, poor allocation of resources or goods produced in a poor manner
Types of market failure
- Fails to accommodate externalities
- Fails to provide public goods
- Subject to a lack of information or misinformation
- Existence of monopolies or a lack of competition
- A lack of property rights
Externalities
the positive/negative spillover effect on an innocent third party not involved in the production or consumption of the good for which they receive no compensation
External cost/benefit
the monetary value of a negative/positive externality
Dynamic efficiency
keeping up with the latest technologies to keep production as efficient and technologically possible
Effectiveness of a tax is dependent on.. (5)
- Degree of elasticities
- Size of tax
- International implementation?
- Enforceable?
- Support from other policies?
Tax adv. & disadv.
Adv.
1. Tax revenue
Disadv.
1. High tax may destroy industry (employment & economic growth)
2. Hurts small firms more than large firms
3. Indirect taxes are typically regressive
4. Difficult to measure external cost and calculate tax equal to this
Subsidy adv. (3) & disadv. (4)
Adv.
1. Market based decision
2. If large it is likely to be effective
3. Popular policy
Disadv.
1. Cost of subsidy (opp cost)
2. DWL
3. May lead to dependancy
4. Difficult to measure external benefit and calculate subsidy equal to this
Information failure
Occurs when people have inaccurate or incomplete data and make the “wrong” decisions
In a competitive market it assumed that there is perfect information
Causes of information failure
- Not knowing long term consequences
- Complexity
- Unbalanced knowledge
- Price information (consumers unable to quickly, cheaply and efficiently find the lowest price)
Policies to address information failure
Compulsory labelling, awareness campaigns, industry standards, performance league table
Issues with information provision
- Requires govt expenditure
- Information may be innacurate or unknown
- Assymetrical information
- Information changes over time
- Information is subject to political influences
Regulation problems
- May be expensive to enforce
- Setting the right level may be difficult
- If regulation is too difficult problem may not be solved
- If regulation is too harsh then it may eliminate the industry
- Regulation may not generate revenue
- Sometimes regulation relies on the industry self regulating
Principal agent problem
Where the decision maker is different from the person/institution who is affected by the decision
Stages of cost benefit analysis
- Identification of all costs and benefits
- Place monetary value on all costs and benefits
- Forecast future costs and benefits where appropriate
- Make a decision (choose the project with the highest net social benefit)
Types of firms
Sole trader - unlimited liability
Partnerships - unlimited liability
Private company - limited liability
Public limited company - limited liability
Time periods in production
Moment - not possible to change supply
Short run - one factor is fixed and becomes a limiting factor
Long run - all factors of production are variable
Very long run - the state of technology may change
Short run production laws
- Division of labour - automation (machines), inc in labour specialisation (MPL), cooperation between tasks (inc productivity)
- Law of diminishing returns - if a variable factor is added (labour) to a fixed factor (capital), total output will increase at a diminishing rate
Economic costs (3)
Accounting costs (explicit costs):
normal costs associated with setting up and running a business
Inputted costs (implicit costs):
the opportunity cost of revenue that may be gained from assets a business owns
Normal profits:
the normal return an entrepreneur would expect to receive for being in this type of business
Fixed and variable costs
Fixed costs do not vary with output and variable costs increase as output increases
Break even and shutdown
Break even: Where the profits are equal to the costs
Shutdown: Where a firm experiences no benefit for continuing operations and shuts down temporarily or permanently
Between breakeven and shutdown is where a firm is making a loss but will continue to operate in the SR
Profit maximisation
Occurs where MC = MR
Firm operations with perfect competition
Firms will make normal profits in the long run
Firms may make a supernormal profit in the short run but this will not last as new firms will enter the market and increase competition
If with perfect competition firms make a subnormal profit, they will leave the market when fixed factor inputs need replacing
Sales maximisation
Occurs where AR = ATC, or the point where output is as large as possible
Revenue maximisation
Where the dotted line up from where MR = 0 (crosses the x-axis) meets the AR curve
Firm growth methods (3)
Vertical integration - a firm takes over a firm at a different stage of production
Horizontal integration - a firm takes over a firm at the same stage of production
Lateral integration - a firm uses its network to create a new and separate business
Market structures: Perfect competition (examples, no. of firms, competition and profits)
Examples:
agriculture and stock market, or any highly competitive market
No. of firms:
many buyers and many sellers
Competition:
Perfect competition and no barriers to entry
Profits:
Normal profits made in the long run and firms are price takers
Market structures: Monopolistic competition (examples, no. of firms, competition and profits)
Examples:
most goods sold in supermarkets, restaurants, hair salons
No. of firms:
many buyers and many sellers but with differentiated products
Competition:
Brand and advertising competition, non-price competition, weak barriers to entry
Profits:
Normal profits made in the long run
Market structures: Oligopoly (examples, no. of firms, competition and profits)
Examples:
airlines and car companies
No. of firms:
many buyers and few sellers
Competition:
price and non-price competition, collusion, price-fixing, strong barriers to entry
Profits:
Supernormal profits made in the long run
Consumers are price searchers
Market structures: Monopoly (examples, no. of firms, competition and profits)
Examples:
NZ post, microsoft, NZ rail
No. of firms:
legal monopoly has greater than 25% of market share, pure monopoly is one seller
Competition:
very strong barriers to entry, typically no advertising
Profits:
Supernormal profits made in the long run
Firms are price makers
Market structures: Monopsony (examples, no. of firms, competition and profits)
Examples:
a beef farm that only sells its beef to one supermarket
No. of firms:
only one buyer
Competition:
buyer sets demand and price, little competition
Profits:
huge profits for the dominant supplier
Explanation of kinked demand curve for oligopolies
Due to interdependence of firms, firms will set prices, advertise and change its behaviour with the knowledge that the other firms will respond