Definitions Flashcards
Above-the-line promotion
a paid form of promotion that is undertaken by a business by paying for communication with consumers, e.g. advertising
Acquisition
A takeover (or acquisition) occurs when a company buys a controlling interest in another firm, i.e.. it buys enough shares in the target business to hold a majority stake. (usually more than 50%) Acquisitions are hostile.
Aquifer
Natural, underground water storages
Below-the-line promotion
promotion that is not a directly paid-for means of communication but based on short-term incentives to purchase, e.g. sales promotion techniques
Below-the-line promotion
promotion that is not a directly paid-for means of communication but based on short-term incentives to purchase, e.g. sales promotion techniques
Board of Directors
elected by shareholders to make strategic future-focused decisions on their behalf. Directors are elected because of their skills and expertise and because shareholders do not necessarily want to get involved in the daily running/decision making of the company.
Brand Leader
To become the brand with the highest recognition and largest market share in the market. A brand leader is a product or brand that is recognized as the most popular or dominant within a specific market or industry. It is often the first brand that comes to mind when consumers think of a particular product category and has a strong reputation and customer loyalty. A brand leader typically has a large market share and is often imitated by competitors.
Business
An idea made to satisfy the wants and needs of customers. The 4 main types of businesses are sole traders, partnerships, private and public limited companies.
Business Sectors
Businesses can be classified according to the stage of production that they are engaged in
Primary Sector
Resource Extraction (Mining, Forging etc.) Gaining raw materials
Secondary Sector
Manufacturing products
Tertiary Sector
Service
Quaternary Sector
information technology, research, and development, as well as consulting services and education.”
Capital Productivity/Productivity Rate
This measures how efficiently an organisation’s fixed assets are used to generate output for the business.
Change
Refers to the modification or transformation in the way business is conducted as a response to internal factors or external influences. It arises when internal and/or external factors that influence the operations of a business do not stay the same.
Charities
A charity is a non-profit organisation that uses donations and funding to support a specific cause or mission. Charities can take various forms, including foundations, religious organisations, and community organisations. The main purpose of a charity is to serve the public good and provide assistance to those in need, rather than to make a profit for shareholders or owners.
Public limited company
It is an incorporated business with limited liability and is owned by shareholders, where shares are traded on the stock exchange.
Consumer
The end-users of a product. This contrasts with customers who are the buyers of the product.
Corporate Social Responsibility
It’s the conscientious consideration of ethical and environmental practices related to business activity. A business that adopts CSR acts morally towards its various stakeholder groups and the well-being of society as a whole.
Demand
refers to the total amount of a good or service purchased at a particular price, in a given time period.
Director
A person responsible for managing and leading a division or department.
Distribution Channel
The channel of distribution refers to the means used to get a product to the consumer.
Dividends
The distribution of a company’s profit, to its shareholders, who get a certain percentage of the profit of the company, if the company allows this, according to their percentage ownership
Division
A part of a company that operates as a separate unit with its own management and employees.
Economies of scale
refer to lower average costs of production as a firm operates on a larger scale due to gains in productive efficiency. Essentially, the spreading of fixed costs across a large number of units.
Internal EOS
purchasing, operational, marketing, transportation, managerial, finance. Internal measures measure a company’s efficiency of production and occur because of factors controlled by its management team.
External EOS
pool of skilled labour, good infrastructure, growing market no. of buyers), technological advancements. External happen because of larger changes within the industry, so when the industry grows, the average costs of business drop
Employmen
Refers to the number of people of the working age who are in the workforce.
External Growth
External growth (or inorganic growth) occurs when a business grows by collaborating with, buying up or merging with another firm. Main types include
Mergers and Acquisition
Joint ventures
Strategic alliances
Franchises