definitions Flashcards

1
Q

synergy

A

when seprate companies work together to make/ sell a project and share the profit.

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2
Q

Media ownership

A

when a media company buys/ owns another media company

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3
Q

distribution phase

A

this is where the film is marketed/ advertised. a number of cinemas will be given the movie so they can test how well it will do

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4
Q

circulation/ exhibition

A

the film is released in cinemas, depening on how big the movie it is it will have either a wide release or small release.
and the movie is released on dvd

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5
Q

production

A

this is where the film is financed and made.

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6
Q

insitutions

A

a media insitution is a media comapny responsible for the production of a piece of media text.

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7
Q

what are the hollywood big 6

A

paramount,
warner bros,
sony pictures,
disney,
universal,
fox

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8
Q

tent pole

A

a tent pole film is a film that is garenteed to make a lot of profit, this profit is normally used to finance other lesser films later on that year.

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9
Q

the characters in Propps character theroy

A

The hero, the guy who saves the day

The princess, saved by the hero

The helper, assits the hero in his quest

the false hero, seen to be good at the start but turns out to be evil.

the villian, bad and trys to foil the hero from completing his quest.

the donor, gives the hero an importnat object on his

quest.
the dispatcher, sets the hero off on his quest

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10
Q

binary opposites

A

a pair of relted terms or concepts that are opposite in meaning.
Boy vs girl,
good vs evil
black vs white

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11
Q

action code

A

The sequences of events in which actions happen which create the next action (i.e a person picks up a gun and then we understand that he may shoot the gun next)

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12
Q

enigma codes

A

elements of the story that are not fully explained and become a mystery to the audience

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13
Q

vertical integration

A

verticle is where a company owns sevral or all the parts of a film making process this maximises profit for the company and increases control

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14
Q

BBFC

A

British Board of Film Classification

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15
Q

intertextuality

A

when media products have refrences to other films or pieces of media text

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16
Q

parody

A

Work that takes an existing concept, idea, or a person and exaggerates it for comedic effect (Takes the mickey!)

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17
Q

pastiche

A

work that imitates the style of another form of celebration or tribute to the original

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18
Q

what are the three types of media language

A

Symbolic codes
written codes
technical codes

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19
Q

sybolic codes

A

sybolic codes is everything with in the scene
also known as “Mise-En-Scene”

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20
Q

written codes

A

written codes is anything written in the piece of media text

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21
Q

technical codes

A

technical codes are usually linked to camera works and SFX

22
Q

Composition

A

the arragnement of visual elements into a space

23
Q

anchorage

A

the way in which text helps to make sense of the meaning of the image or the image makes sense of the text

24
Q

what are the 4 parts of blumer and katz theory

A

survalince,
entertainment,
personal identity,
social interaction.

25
Q

What is survalince in blumer and katz theory

A

The media product helps audiences gain new knowledge about the world around them

26
Q

What is entertainment in blumer and katz theory

A

The media product entertains the audiences with laughter/thrills/shock. It’s a form of escapism from reality.

27
Q

what is personal identity in blumer and katz theory

A

Audiences may be able to relate to the character or narrative and helps to reinforce their own identity.

28
Q

what is social interaction in blumer and katz theory

A

The media product creates opportunities for social with others - physically or virtually.

29
Q

edit

A

to prepare (motion pictures film) by deleting, rearagning, and splicing, by synchronizing the sound recorded with the film

30
Q

time line

A

The timeline is where these shots are arranged in your software. Between each shot is a transition, the most common being the simple cut.

31
Q

types of transition

A

cut,
wipe,
dissolve
fade,
jump cut

32
Q

a cut tranistion

A

Moving from one shot to another by simply placing them next to each on the timeline.

33
Q

a wipe transition

A

One shot wipes across the screen and the next shot is revealed. Most associated with comic book or old sci-fi movies.

34
Q

disolve transition

A

Blending one shot into another - can be used to show the passing of time.

35
Q

a fade transition

A

Blending the shot from black or to black. This usually signals the ending or beginning of something.

36
Q

a jump cut

A

When the editor cuts within the same shot to deliberately show the passing of time abruptly.

37
Q

cutting on action

A

this is when the editor cuts in the middle of the action to create a flow of sense and continuitey

38
Q

cross cutting

A

this is when the editor cuts back and forth between 2 diffrent locations

39
Q

legnths of takes

A

short take,
clip with a small amount of tiems between transitions. this feels faster and more chaotic

long take,
long amount of time between transitions, this feels slower in pace and more controlled

40
Q

speed

A

speed is also a part of editing, you can speed up or slow down.
this creates slow and fast motion

41
Q

2 types of sound

A

diagetic
non diagetic

42
Q

diagetic

A

sounds happening within the scene which charatcers and audience can hear

43
Q

non diagetic

A

sounds that only the audience can hear, such as the music in a montage

44
Q

conotation

A

what it tells you

for example if its creaking of a door that means the door is opening

45
Q

denotation

A

the literal meaning of something

46
Q

horozontal intergration

A

being incontrol of other media comapnies in other media areas

47
Q

video game regulation companies

A

VSC - video standards council
GRA - game rating authority

48
Q

cross media content

A

media content that can be accessed on multiple platforms

49
Q

audince theory

A

active and passive audience

50
Q

active audience

A

Anactive audienceengages, interprets and responds to a media text in different ways and is capable of challenging the ideas encoded in it.

51
Q

passive audience

A

Apassive audienceis more likely to accept the messages encoded in a media text without challenge and are therefore more likely to be directly affected by the messages.

52
Q

what companies where in the ad break

A

British heart foundation,
confused.com
BT broadband
premire inn