Define a persona Flashcards
What is a persona in the context of designing a digital product ?
A persona is a fictional representation of the ideal user for a product, encompassing specific characteristics that influence their usage patterns and needs.
How does a persona differ from a use case ?
A persona represents a user model, while a use case encompasses the situations in which the persona will want or need to use the product, along with how, why, and what they need to accomplish.
What factors should be considered when creating a persona ?
When creating a persona, focus on identifying criteria that provide insight into the user’s activities, needs, and constraints, rather than solely demographic information like gender, age, or income.
Can you provide an example of creating a persona for a food delivery app aimed at young users ?
Consider the persona of Lisa, a busy young individual with a limited budget who frequently shares meals with others and relies on food delivery due to mobility constraints.
Why is it important to integrate mobility considerations into a persona for a mobile application ?
Integrating mobility considerations ensures that the product aligns with users’ behaviors and preferences, especially in the context of smartphone usage, enhancing usability and user experience.
What implications does mobility have on Lisa’s persona for the food delivery app ?
Lisa’s persona highlights her reliance on smartphone usage, emphasizing the need for quick and straightforward ordering processes that allow her to continue activities like walking safely while using the app.
How does the concept of friction apply to designing the user experience for the food delivery app ?
Friction refers to elements that hinder or complicate the user experience, such as lengthy signup processes or frequent login requirements. Minimizing friction ensures a smoother and more efficient user journey.
What should the app design prioritize based on Lisa’s persona and usage scenarios ?
The app design should prioritize simplicity, usability, and clarity, offering an intuitive interface that meets Lisa’s needs and minimizes friction in the ordering process.
