Define Flashcards
Impression
One individual seeing the ad
Reach
The coverage- the % of the target audience who has been exposed to the ad at least once
Frequency
The number of times an ad has been repeated within a specific time period
Universe
The size of any given audience
VTR
View-through-rate (percentage of ads played from start to finish)
CPM
Cost per thousand (where advertisers pay a cost per thousand impressions of their ad)
CTR
Click-through-rate (the number of times the ad was clicked on)
Tags
URL’s attached to creatives so agencies can track impressions
IO
Insertion Order (the full booking details sent by the media agency)
Barker
The corner screen within a channel that plays the ad, giving more available inventory
Gross
What the agencies give us
Net
What we pay the agencies
Yield
What we make
DSP
Demand Side Platform (a system that allows advertisers to buy digital ad inventory across multiple exchanges from one interface)
SSP
Supply Side Platform (A platform that enables publishers to sell their digital ad inventory programmatically)
CTV
Connected TV (A tv set which is connected to the internet, allowing viewers to stream content from various apps and services)
OTT
Over the top (Content provided via streaming services rather than through cable or satellite)
SVOD
Subscription Video On Demand (requires users to pay a subscription fee to access content)
AVOD
Ad Supported Video On Demand (content is available for free but is supported by ads
FAST
Fast ad supported streaming television (offer free content- most similar to linear tv as they have scheduled programming and fixxed breaks)
BVOD
Broadcast Video On Demand (balanced value exchange- viewers are willing to watch ads in exchange for high quality content)
Programmatic
A technology allowing advertisers to buy & sell ads in real time using automated systems
