deffnitions Flashcards
What is meant by synergy
Creating a product with 2 companies that helps promote both companies( example happy meals in MacDonald they have film adverts on the boxes it is promoting the film and happy meals)
What is convergence
evolving combining of old technology into new technology ( examples phones)
Zoom in
When the camera zooms in on some thing specific such as a face or hand
Over the shoulder
When you are seeing what they are seeing it’s like you are leaning over their shoulder
Birds eye view/over head shot
taken from above someone
low angle
taken from below like you are looking up at them
eye level
they are looking directly at you
Long shot
when 2 images are mugged into each other
match cut
connecting 2 scenes of a film together
Past by effect
When the camera moves side ways up up or down into the next scene
whip pan
blued transition
smash cut
scenes that are very quiet or loud used to shock the audience
J cut
when us as the audience see a new image but still hear the same voice and conversion
I cut
follows into the next scene
