Defence and turnaround strategies Flashcards

1
Q

Kotlers defence strategies

A
Position defence
Flanking defence 
Pre-emptive defence
Counter-offensive defensive
Model defence
Strategic withdrawal
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2
Q

Position defence

A

Hold and strengthen position within the market

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3
Q

Flanking defence

A

Moving into a new market you anticipate the competitors may move too

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4
Q

Pre-emptive defence

A

Attacking before a competitor

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5
Q

Counter-offensive defence

A

Head on attacking

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6
Q

Strategic withdrawal

A

Focussing resources elsewhere

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7
Q

Position defence

Strengths / weaknesses

A

+ brand loyalty and brand name

- easy target for new entrants into market

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8
Q

Flanking defence

Strengths / weaknesses

A

+ large market share

- focus attention elsewhere

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9
Q

Pre-emotive defence

Strengths / weaknesses

A

+ get there first before competition

- launch product too early

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10
Q

Counter-offensive defence

Strengths/ weakness

A

+ exploit competitions weaknesses

- weaknesses exploited

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11
Q

Mobile defence

Strengths / weaknesses

A

+ difficult for competitor to attack

- might not always work out

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12
Q

Strategic withdrawal

Strengths / weaknesses

A

+ learn from mistakes

- loss of time/money

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13
Q

Ansoff Matrix

A

Diversification
Market develop,met
Product development
Market penetration / expansion

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14
Q

Crescendo model (Baden-Fuller and stopford, 1984)

A

1) Galvanise
2) Simplify
3) Build
4) Leverage

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15
Q

Ice Cube Model (Lewis)

A

1) Present State
2) Transition State
3) Desired State

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16
Q

Tipping point leadership

A

Engaging people through new ideas and beliefs to influence an organisation

17
Q

Tipping point hurdles (Kim and Mabourgne, 2003)

A

Cognitive
Political
Motivation
Resources

18
Q

Stages of Industry Lifecycle (Kotter)

A

1) introduction
2) growth
3) maturity
4) Decline

19
Q

Factors of industry lifecycle

A
Generic strategy 
Growth of market
Number of segments
Competition
Product development and design of product
Objectives
Concern
20
Q

Ansoff Matrix

Strengths / weaknesses

A

+ simple
+ Provides direction
- Doesn’t consider two moves
- Doesn’t provide offensive options