Defence and turnaround strategies Flashcards
Kotlers defence strategies
Position defence Flanking defence Pre-emptive defence Counter-offensive defensive Model defence Strategic withdrawal
Position defence
Hold and strengthen position within the market
Flanking defence
Moving into a new market you anticipate the competitors may move too
Pre-emptive defence
Attacking before a competitor
Counter-offensive defence
Head on attacking
Strategic withdrawal
Focussing resources elsewhere
Position defence
Strengths / weaknesses
+ brand loyalty and brand name
- easy target for new entrants into market
Flanking defence
Strengths / weaknesses
+ large market share
- focus attention elsewhere
Pre-emotive defence
Strengths / weaknesses
+ get there first before competition
- launch product too early
Counter-offensive defence
Strengths/ weakness
+ exploit competitions weaknesses
- weaknesses exploited
Mobile defence
Strengths / weaknesses
+ difficult for competitor to attack
- might not always work out
Strategic withdrawal
Strengths / weaknesses
+ learn from mistakes
- loss of time/money
Ansoff Matrix
Diversification
Market develop,met
Product development
Market penetration / expansion
Crescendo model (Baden-Fuller and stopford, 1984)
1) Galvanise
2) Simplify
3) Build
4) Leverage
Ice Cube Model (Lewis)
1) Present State
2) Transition State
3) Desired State
Tipping point leadership
Engaging people through new ideas and beliefs to influence an organisation
Tipping point hurdles (Kim and Mabourgne, 2003)
Cognitive
Political
Motivation
Resources
Stages of Industry Lifecycle (Kotter)
1) introduction
2) growth
3) maturity
4) Decline
Factors of industry lifecycle
Generic strategy Growth of market Number of segments Competition Product development and design of product Objectives Concern
Ansoff Matrix
Strengths / weaknesses
+ simple
+ Provides direction
- Doesn’t consider two moves
- Doesn’t provide offensive options
