Deep Dive: Project Management Experience in Digital Marketing Flashcards
Overview
Throughout your career, particularly in your roles as Senior Marketing Manager at V School and Project Manager at MosaLingua, I’ve demonstrated strong project management skills in the digital marketing space. My ability to effectively plan, execute, and monitor complex marketing projects has contributed significantly to the success of these organizations.
Key Project Management Methodologies and Tools
Agile Project Management
Scrum Methodology
Traditional Waterfall Approach
Hybrid Approaches
Project Management Software
Agile Project Management
Implemented Scrum methodology for marketing campaigns
Used tools like Jira and Trello for sprint planning and backlog management
Utilized Kanban boards for visualizing workflow and identifying bottlenecks
Traditional Waterfall Approach
Utilized for larger, more structured projects like website redesigns
Employed tools such as Microsoft Project for Gantt charts and critical path analysis
The project is broken down into a series of phases, such as requirements, design, implementation, verification, and maintenance.
Scrum Methedology
Scrum is an agile project management framework that can be used in marketing to help teams work more efficiently and deliver better quality work. It involves breaking down large projects into smaller, more manageable tasks called sprints
Notable Digital Marketing Projects Managed
- Multi-Channel Lead Generation Campaign at V School
- Website Redesign at V School
- CRM conversion to Hubspot with implementation of buyer’s journey automations and workflows
- Implementation of scholarship strategy for veterans and civilians
Multi-Channel Lead Generation Campaign at V School
Objective: Increase qualified leads by 150% within 6 months
Scope: Coordinated efforts across SEO, PPC, social media, and email marketing teams
Budget: $500,000
Timeline: 6 months
Outcome: Achieved 190% increase in lead generation, 40 days ahead of schedule and 5% under budget
Key Project Management Aspects:
Implemented an Agile approach with 2-week sprints
Utilized Jira for task management and progress tracking
Conducted daily stand-ups and bi-weekly retrospectives
Managed cross-functional team of 12 members
Additional Details:
Developed comprehensive customer personas to inform targeting strategies
Implemented advanced segmentation in email marketing campaigns
Optimized landing pages for conversion rate improvement
Utilized A/B testing across all channels for continuous improvement
Website Redesign at V School
Objective: Improve user experience and increase conversion rate by 40%
Scope: Complete overhaul of website design, structure, and content
Budget: $250,000
Timeline: 4 months
Outcome: Achieved 50% increase in conversion rate and 30% decrease in bounce rate
Key Project Management Aspects:
Used a hybrid Agile-Waterfall approach to accommodate both creative and technical aspects
Employed Asana for project management and collaboration
Conducted weekly stakeholder meetings and bi-weekly design reviews
Managed a cross-functional team including designers, developers, and content creators
Additional Details:
Conducted extensive user research and usability testing
Implemented responsive design for improved mobile experience
Integrated new CMS for easier content management
Optimized site speed and performance
CRM Conversion to HubSpot with Implementation of Buyer’s Journey Automations and Workflows
Streamline marketing and sales processes, and improve lead nurturing efficiency by 35%
Scope: Migration of existing CRM data, setup of HubSpot, and implementation of automated workflows
Timeline: 3 months
Outcome: Improved lead nurturing efficiency by 45% and increased MQL to SQL conversion rate by 25%
Key Project Management Aspects:
Utilized Agile methodology with 1-week sprints for rapid implementation and testing
Mapped out comprehensive buyer’s journey for different personas
Developed and implemented lead scoring model
Created automated email workflows for different stages of the buyer’s journey
Integrated HubSpot with existing marketing tools for seamless data flow
Implementation of Scholarship Strategy for Veterans and Civilians
Objective: Increase enrollment of veterans and overall enrollment by 50% through scholarship programs
Scope: Development and implementation of scholarship programs for veterans and high-potential civilian candidates
Outcome: Increased veteran enrollment by 120% and overall enrollment by 60%
Key Project Management Aspects:
Employed a Waterfall approach due to the sequential nature of program development and launch
Used Trello for project planning and progress tracking
Conducted bi-weekly status meetings with key stakeholders
Managed a cross-functional team of 8 members, including marketing, admissions, and finance personnel
Additional Details:
Conducted extensive research on veteran education benefits and civilian scholarship programs
Developed partnerships with veteran organizations for program promotion
Created targeted marketing campaigns for both veteran and civilian scholarship programs
Implemented a streamlined application and selection process
Project Management Skills Demonstrated
Scope Management
Developed detailed project charters and work breakdown structures
Implemented change control processes to manage scope creep
Time Management
Created and maintained project schedules
Utilized critical path analysis to identify and manage key milestones
Budget Management
Developed and tracked project budgets
Implemented earned value management for larger projects
Risk Management
Conducted regular risk assessments
Stakeholder Management
Developed stakeholder communication plans
Conducted regular stakeholder meetings and provided timely updates
Quality Management
Implemented quality control processes for marketing deliverables
Conducted post-project reviews to capture lessons learned
STAR method
“At V School, we needed to significantly increase our lead generation while optimizing our marketing spend (Situation). As the Senior Marketing Manager, my task was to plan and execute a multi-channel lead generation campaign with the objective of increasing qualified leads by 150% within 6 months (Task). I implemented an Agile project management approach, utilizing Jira for task management and conducting daily stand-ups with our cross-functional team. We used data-driven insights to continuously optimize our campaigns across SEO, PPC, social media, and email marketing channels (Action). As a result, we achieved a 190% increase in lead generation, 40 days ahead of schedule and 5% under budget (Result).”
