deck_17125484 Flashcards
The best way to handle the slow/methodical kind of customer is to:
Summarize benefits
One flaw of the matrix structure is that:
It violates the unity of command principle (that only one person should be answered to)
A data-collection method to obtain product information during the Point of Sales:
Volume-tracking scanner
Legal procedures ensure every party receives:
Consistent treatment
The goal of amplified word-of-mouth is:
Providing information for activists to share with others
The process to enter marketing data into a computer for analysis:
Keyboarding
Overcharging for small items at POS is:
Scanner fraud
A purpose of the competitive bidding process:
Obtaining lower prices from bidders
Good way to organize financial goals:
Assign goals to general categories
Simple written report delivered to employees
Memorandum
Why create a written plan for a marketing research project?
Keeps it on track
Loss leader pricing might be illegal
if the price is lower than the cost
In a casual interview, the follow-up email should be
formal
Journalizing a business’s income and expenditure when they happen, even if no money has changed hands yet, is a ___ accounting method
accrual
Trade associations form to
find solutions to common problems
When filing a tort against a business, the plaintiff must establish that the defendant
breached the duty of care
A department store’s own brands are
distributor brands
The first step in leading change is
showing why the change is needed
A bottle of shampoo has a ___ channel of distribution
long
Concurrent engineering
is a method of designing and developing products, in which the different stages run simultaneously, rather than consecutively.
Forcing intermediaries to enter into tying agreements is a violation of
antitrust laws
A benefit of whole life insurance:
policy holder can borrow policy’s whole cash value
Consensus generally means
members did not vote
What must take place within a channel of distribution?
Product promotion
