deck_17125484 Flashcards

1
Q

The best way to handle the slow/methodical kind of customer is to:

A

Summarize benefits

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2
Q

One flaw of the matrix structure is that:

A

It violates the unity of command principle (that only one person should be answered to)

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3
Q

A data-collection method to obtain product information during the Point of Sales:

A

Volume-tracking scanner

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4
Q

Legal procedures ensure every party receives:

A

Consistent treatment

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5
Q

The goal of amplified word-of-mouth is:

A

Providing information for activists to share with others

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6
Q

The process to enter marketing data into a computer for analysis:

A

Keyboarding

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7
Q

Overcharging for small items at POS is:

A

Scanner fraud

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8
Q

A purpose of the competitive bidding process:

A

Obtaining lower prices from bidders

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9
Q

Good way to organize financial goals:

A

Assign goals to general categories

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10
Q

Simple written report delivered to employees

A

Memorandum

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11
Q

Why create a written plan for a marketing research project?

A

Keeps it on track

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12
Q

Loss leader pricing might be illegal

A

if the price is lower than the cost

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13
Q

In a casual interview, the follow-up email should be

A

formal

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14
Q

Journalizing a business’s income and expenditure when they happen, even if no money has changed hands yet, is a ___ accounting method

A

accrual

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15
Q

Trade associations form to

A

find solutions to common problems

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16
Q

When filing a tort against a business, the plaintiff must establish that the defendant

A

breached the duty of care

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17
Q

A department store’s own brands are

A

distributor brands

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18
Q

The first step in leading change is

A

showing why the change is needed

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19
Q

A bottle of shampoo has a ___ channel of distribution

20
Q

Concurrent engineering

A

is a method of designing and developing products, in which the different stages run simultaneously, rather than consecutively.

21
Q

Forcing intermediaries to enter into tying agreements is a violation of

A

antitrust laws

22
Q

A benefit of whole life insurance:

A

policy holder can borrow policy’s whole cash value

23
Q

Consensus generally means

A

members did not vote

24
Q

What must take place within a channel of distribution?

A

Product promotion

25
Sample design that draws data from expert knowledge:
judgement sampling
26
Sugging is to:
sell or attempt to sell a product under the guise of conducting market research.
27
What phase of the economic cycle did the USA experience in the 1930s?
Contraction
28
RFID stores product info on a chip attached to
a box or container
29
A 401(k) is an example of a
defined contribution plan
30
Marketers who work in marketing operations need
analytical skills
31
A salesperson finds firsthand product information
from the customer
32
A common barrier to technology use in channel management is
the overwhelming number of options
33
Likert rating scales
a rating system used to measure people's attitudes, opinions, or perceptions
34
Product class refers to
a group of products that are homogeneous or generally considered as substitutes for each other
35
Idea generating technique that uses programmed thinking?
Attribute listing
36
Persuasive message that a business writes:
collection letter
37
Market researcher should discard erroneous questionnaires if ___ are low
unsatisfactory responses
38
Gross profit =
revenue - cogs
39
Substantial injury involves __ harm
monetary
40
__ is used to promote the whole company
advertising
41
Total number of members in a channel is
channel length
42
A promissory note is a
documented promise to repay borrowed money
43
What a brand is and stands for is part of its
personality
44
A technique used to become more creative:
forced association
45
Procedural dues process involves
providing notice first