deck_17125484 Flashcards
The best way to handle the slow/methodical kind of customer is to:
Summarize benefits
One flaw of the matrix structure is that:
It violates the unity of command principle (that only one person should be answered to)
A data-collection method to obtain product information during the Point of Sales:
Volume-tracking scanner
Legal procedures ensure every party receives:
Consistent treatment
The goal of amplified word-of-mouth is:
Providing information for activists to share with others
The process to enter marketing data into a computer for analysis:
Keyboarding
Overcharging for small items at POS is:
Scanner fraud
A purpose of the competitive bidding process:
Obtaining lower prices from bidders
Good way to organize financial goals:
Assign goals to general categories
Simple written report delivered to employees
Memorandum
Why create a written plan for a marketing research project?
Keeps it on track
Loss leader pricing might be illegal
if the price is lower than the cost
In a casual interview, the follow-up email should be
formal
Journalizing a business’s income and expenditure when they happen, even if no money has changed hands yet, is a ___ accounting method
accrual
Trade associations form to
find solutions to common problems
When filing a tort against a business, the plaintiff must establish that the defendant
breached the duty of care
A department store’s own brands are
distributor brands
The first step in leading change is
showing why the change is needed
A bottle of shampoo has a ___ channel of distribution
long
Concurrent engineering
is a method of designing and developing products, in which the different stages run simultaneously, rather than consecutively.
Forcing intermediaries to enter into tying agreements is a violation of
antitrust laws
A benefit of whole life insurance:
policy holder can borrow policy’s whole cash value
Consensus generally means
members did not vote
What must take place within a channel of distribution?
Product promotion
Sample design that draws data from expert knowledge:
judgement sampling
Sugging is to:
sell or attempt to sell a product under the guise of conducting market research.
What phase of the economic cycle did the USA experience in the 1930s?
Contraction
RFID stores product info on a chip attached to
a box or container
A 401(k) is an example of a
defined contribution plan
Marketers who work in marketing operations need
analytical skills
A salesperson finds firsthand product information
from the customer
A common barrier to technology use in channel management is
the overwhelming number of options
Likert rating scales
a rating system used to measure people’s attitudes, opinions, or perceptions
Product class refers to
a group of products that are homogeneous or generally considered as substitutes for each other
Idea generating technique that uses programmed thinking?
Attribute listing
Persuasive message that a business writes:
collection letter
Market researcher should discard erroneous questionnaires if ___ are low
unsatisfactory responses
Gross profit =
revenue - cogs
Substantial injury involves __ harm
monetary
__ is used to promote the whole company
advertising
Total number of members in a channel is
channel length
A promissory note is a
documented promise to repay borrowed money
