Decision-Making Flashcards
Decisions
choosing course of action (between alternatives)
Expected utility theory
Assumes people are rational
Predicts decisions made on basis of maximum expected utility
With investing, should make decisions that maximize monetary payoff
Denes-Raj & Epstein
Our decisions aren’t rational
Reward picking red jellybeans
Offered choice of bowls: one with 10 beans (1 red, 9 white); other with 100 beans (7 red, 93 white)
Most participants chose the second bowl to draw from, even though worse odds (10% vs. 7%)
Current context affects choices
Simonsohn: university academic decisions and weather
Danziger: judicial parole decisions and lunch
Decisions depend on how choices are presented
Opt-in vs. opt-out organ donor
How choices are stated affects decisions (framing effect)
Tversky and Kahnemann disease/treatment scenario: wording kill vs. save
Neuroeconomics
Often focuses on decisions involving gains and losses
General result: decisions are influenced by emotions, and those emotions are associated with activity in specific brain areas
Sanfey et al
Ultimatum game: “partner” gets $10, makes split offer with participant (some partners are human, some computer)
Result: with human partner, often rejected low offers (felt unfair and angry with partner), but less hurt and angry with computer
Inductive reasoning
have observations/evidence, then infer conclusions
Definitive conclusions not possible
Deductive reasoning
have observations/evidence (“premises”), then determine whether conclusion logically follows from premises
Syllogisms