DDDM Flashcards
Two type of statistics (Analytics)
Descriptive and Inferential
Descriptive statistics are used to
Inform / exploratory
Inferential statistics are used to
Predict / Trend
4 levels of measurement
NOIR: Nominal, Ordinal, Interval, Ratio
Continuous data with unique 0 point
Ratio
Orders data at equal distances apart
Interval
Place qualitative objects in some kind of order
Ordinal
Identify, Group, or Categorize
Nominal
Outliers this type of error
Out-of-range
Unpredictable error
Random Error - No correlation
Error may occur from missing data (i.e. - space not filled in)
Omission Error - Distorted results
This error repeats itself
Systematic error - skewed results
What is the purpose of quality control?
Reduce / minimize errors
All variables measurements and manipulations are under the researcher’s control
Experimental study
Used when impractical or impossible to control the conditions of the study
Observational study
Participants are not told if they are in the treatment group or control group
Blind study
The procedure the researchers applied to each other
Treatments
Neither the treatment allocator nor the participants know who is in the treatment group or control group
Double blind study
Questions favor an outcome or the interviewer ask questions that favor an outcome
Information Bias
The average outcome (payoff) when the future includes scenarios that may or may hot happen
Expected Monetary Value (EMV) Analysis
Observation points that are distant from other observations
Outliers
Bias that occurs from not selecting a random sample
Measurement bias
Bias introduced because respondents believe it will be beneficial selected
Conscious bias
Each of the four quartile groups a population can be divided
Quartiles