Day 5 Flashcards
What is Survey Research?
A set of goal subscription in regard to a population but with a sample.
Survey methods require decisions about?
The focus or goal of the study, specific questions to be asked, format of the questions, organization of the questionnaire and administration of the questionnaire.
What is an open-ended question?
you get a feel for the subject, they get to answer in their own words. but it’s very hard to statistically score
What are partially open-ended questions?
shows you a wider rather than small or broad. Giving a variety of answers.
What are close-ended questions?
can confuse or get an untrue response, yes/no answers for example.
Likert RATING SCALE?
Good for giving more of a variety. sometimes they give too wide of range with these modified types of scales.
What is a response bias?
leading questions, a question that leads to a desired answer (political campaign questions.)
Loaded questions, complex question that could be controversial.
Double-barreled question, more than one issue being discussed with one answer.
What is social desirability?
varying the way we phrase questions, blinding the purpose of the survey, testing if they follow instructions.
Layout of surveys usually
starting with soft questions first and then building up to the tough ones, they must be emotionally safe for the test.
Types if survey methods?
Mail survey, Telphone, personal interview (face to face) or sampling techniques, internet surveys. The problem wit internet, telephone, mail survey is they might not answer. Face to face they might have social desirability to answer to the interviewers likelihood of wanting to hear. Internet is the cheapest way but they are unsure of who is answering.
Important info in regards to sampling and probability/random sampling?
Probability sampling is being part of a specific sample (random sample) specific to need but randomly selected of the population.
What is a convenience sampling?
a sample conveniently available to you.
Generalization ?
do these apply to people;e who are not in our sample, sampling biases is always a concern.
What is frequency distribution?
a table in which you are displaying,organizing and summarizing data, the number of categories include the values. THE SCORES ARE X AND THE F IS FREQUENCY. possibly of seeing percentage of scores.
Define an outlier?
a score extremely higher or lower than others in cluster. important because it may affect a lot for you.