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Graphic Design > Daven McCracken > Flashcards

Daven McCracken Flashcards

1
Q

Component

A

The elements, like captions, copy,banners,images, links, etc, all placed within a composition.

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2
Q

Composition

A

When the components are combined to create the final product.

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3
Q

Concept

A

Elements of theme, connotation,message, and style

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4
Q

Alignment

A

Lining up of components based on the edges within the composition

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5
Q

Flow

A

Guides the viewer through compositions by how the placement of the components

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6
Q

Direction

A

How the movement of components within the composition are managed.

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7
Q

Placement

A

The position of items or elements within a page determines the spatial relationship between said items and determines their relevance.

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8
Q

Harmony

A

Agreement between the elements and is a component that is a key to developing the theme and visual appearance.

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9
Q

Unity

A

The feeling of harmony between components of a composition, creating a feeling of it being completed.

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10
Q

Balance

A

The distribution of the components of a composition giving it a stable appearance. It can be symmetrical,asymmetrical, or radial.

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11
Q

Proportion

A

The relative size and scale between components of a composition that create the feeling of unity

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12
Q

Scale

A

The relative size of one component to another

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13
Q

Grouping

A

elements that are unified as a whole based on proximity,alignment, similarity, and continuation.

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14
Q

Proximity

A

The grouping of objects based on their closeness to one another.

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15
Q

Rythm

A

the repetition of components in a composition.

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16
Q

Division

A

Use of white or negative space to separate components in a composition.

17
Q

Contrast

A

Differences in color, shape, size,relationship, and location that compares/creates differences in a composition.

18
Q

Emphasis

A

A component that stands out in a composition and draws a viewers attention

19
Q

Value

A

The measure between shades and lighting in a composition

20
Q

Spatial Relationships

A

The relationship of all components within a composition, the space between them, and position.

Graphic Design (1 decks)

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