Daven McCracken

Question 1

Component

Answer 1

The elements, like captions, copy,banners,images, links, etc, all placed within a composition.

Question 2

Composition

Answer 2

When the components are combined to create the final product.

Question 3

Concept

Answer 3

Elements of theme, connotation,message, and style

Question 4

Alignment

Answer 4

Lining up of components based on the edges within the composition

Question 5

Flow

Answer 5

Guides the viewer through compositions by how the placement of the components

Question 6

Direction

Answer 6

How the movement of components within the composition are managed.

Question 7

Placement

Answer 7

The position of items or elements within a page determines the spatial relationship between said items and determines their relevance.

Question 8

Harmony

Answer 8

Agreement between the elements and is a component that is a key to developing the theme and visual appearance.

Question 9

Unity

Answer 9

The feeling of harmony between components of a composition, creating a feeling of it being completed.

Question 10

Balance

Answer 10

The distribution of the components of a composition giving it a stable appearance. It can be symmetrical,asymmetrical, or radial.

Question 11

Proportion

Answer 11

The relative size and scale between components of a composition that create the feeling of unity

Question 12

Scale

Answer 12

The relative size of one component to another

Question 13

Grouping

Answer 13

elements that are unified as a whole based on proximity,alignment, similarity, and continuation.

Question 14

Proximity

Answer 14

The grouping of objects based on their closeness to one another.

Question 15

Rythm

Answer 15

the repetition of components in a composition.

Question 16

Division

Answer 16

Use of white or negative space to separate components in a composition.

Question 17

Contrast

Answer 17

Differences in color, shape, size,relationship, and location that compares/creates differences in a composition.

Question 18

Emphasis

Answer 18

A component that stands out in a composition and draws a viewers attention

Question 19

Value

Answer 19

The measure between shades and lighting in a composition

Question 20

Spatial Relationships

Answer 20

The relationship of all components within a composition, the space between them, and position.