Dave Chaffey - Jargon for Digital Marketing Strategy Flashcards
‘We all know the old saying “if you fail to plan, you are ** ** *** ”, but when it comes to digital marketing, this really is the case.
It has never been more important than it is now to CREATE a digital marketing strategy and PLAN your online activities.’
planning to fail
‘Digital media is vital when it comes to driving * and **, meaning marketers need to understand how best to engage and *** online audiences.
Despite this, our research shows that many businesses still don’t have a digital marketing **.’
leads and sales
convert
plan
Companies are missing out on the benefits of having a digital marketing plan integrated into their overall marketing plan or as a separate ROADMAP for digital ** .
At a time when marketers are increasingly hungry for guidance, this isn’t a great position to be in.
transformation
At BabelQuest you probably have a framework with process, structure, and templates for consulting on strategy/planning with your clients.
You’ll probably have a planning system that covers all the important areas of digital marketing planning across the customer ***** .
lifecycle
‘Planning Framework and the template both reference a simplified version of PR Smith’s *** Planning System. We use this because it’s a really great framework that is simple, memorable and logical, meaning it can benefit you in your everyday marketing planning.
The simplified version of SOSTAC® that we cover in the template [ has 3 components, which are? ]
SOSTAC®
O.S.A.
Opportunity
Strategy
Action
[ Great, a simple strategy planning framework - 3 components, they are sequential and make total sense ]
Opportunity:
Review the current contribution of * *** to your business by refining dashboards and set future objectives that are based on an in-depth ** ***
digital channels
marketplace review.
Strategy:
Create an overall digital channel strategy or a specific strategy that is focused on customer:
- **** (Reach);
- Conversion (Act and Convert) and customer
- Retention and loyalty (i.e. - engagement).
Acquisition
long-term
Action:
Details of specific tactics to ** the strategy such as:
1. planning and integrating Content Marketing.
2. SEO,
3. Social media and
4. Email
into marketing campaigns.
implement
Channel components Cross channel strategies, messaging, content ideas.
In creating digital marketing plans and as part of the process of reviewing existing performance, we’re going to look at a clients what?
K.A.S.
- the KPIs they use
- Sales reporting systems
- Analytics
Explore client KPIs. Sales reporting is how they get them. Analytics is where.
My KPIs come from a combo of my analytics (GADs n GA), and Zoho CRM and QuickBooks, for top line rev etc.
It can be difficult to separate tactics and ****
actions
Developing Reach means what?
Building awareness, demand and attracting targeted visitors to your site.
Usually by driving people to your site ultimately.
Converting prospects involves what?
PERSUADE prospects to convert through online and offline channels.
Putting compelling messaging in front of the right audience so that they engage with your brand ultimately taking actions that move your business forward.
RE: Compelling prospects to take some kind of action that moves your organisational goals forward.
When Dave refers to ‘Engage’ as a part of his planning, he appears to be referring to what?
Developing LONG-TERM customer value using EMAIL and SOCIAL media marketing.
I.e. staying in touch with existing customers, encouraging repeat purchases and referrals.
“And how about snail mail?”
