DAV CHAP 5

Question 1

Define dashboard

Answer 1

Visual display of the most important information needed to achieve one or more objectives. Consolidated and arranged in one screen so all information can be monitored at one glance /

Visual representation showing overview of key information in one screen

Question 2

Characteristics of well-designed dashboard

Answer 2

1. Info well organized and condensed in the form of summaries
2. Specific and customized to audience + objectives
3. Concise and small media used - communicate data in the clearest and most direct way
4. Well designed dashboard align with org efforts, discover key insights and improve decision making

Question 3

3 different types of dashboards

Answer 3

1. Strategic
   - high level measures of performances
2. Analytical
   - used to support data analysis
   - support interactions with data
3. Operational
   - used to monitor operations
   - of dynamic nature

Question 4

Strategic dashboard

Answer 4

• Made for managers to show the health and performance of the business
• Simple display without controls, focus on high levels measures of performances, static snapshots

Question 5

Analytical dashboard

Answer 5

• Made for analysts to examine causes of performances
• Interactive display with controls, tells what to investigate as a means to further analyze data, static snapshot

Question 6

Operational Dashboard

Answer 6

• Made for operations staff to alert operations on events that require immediate response
• Simple display (attention grabbing) , specific with higher level of detail and dynamic with real time data

Question 7

Common dashboard problems

Answer 7

1. data scrubbing - eliminate data so as to fit the point you want to make
2. unbalanced scaling - scaling manipulated so as to deceive viewer that trend is stronger or weaker than data
3. range distortion - moving the axis so that it doesn’t start from 0 causing misinterpretation
4. Visual nonsense - comparing two things that don’t correlate
5. Incorrect chart - use the correct chart