Data Visualizations (Lecture 4) Flashcards

1
Q

Data Visualization

A

Presentation of data in graphical format, helps decision makers see analytics visually

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2
Q

Why use charts in business?

A
  • To convey information and make sense of data
  • To demonstrate a relationship between values
  • To help with decision making
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3
Q

Column Chart

A

A chart in which data is represented in terms of columns (e.g. to show profit over past 5 years)

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4
Q

Stacked Column Chart

A

A chart in which data series are stacked one on top of the other in vertical columns (e.g. to show expenses categories per season)

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5
Q

Bar Chart

A

A chart in which data is represented in terms of horizontal bars (e.g. to show avg. time spent on smartphones only)

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6
Q

Line Chart

A

Show data as a line where each successive data point is connected to the previous (e.g. to show growth of info over time)

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7
Q

Pie Chart

A

Looks like a pie, each slice represents a particular category of data (e.g. business market size)

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8
Q

A Column Chart is Good For….

A

Comparisons with seven or less categories (small)

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9
Q

A Stacked Column Chart is Good For…

A

To show a composition (not more than 3-4) when the composing parts are small

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10
Q

A Bar Chart is Good For….

A

When the number of categories is greater than 7

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11
Q

A Line Chart is Good For….

A

Displaying trends over a period of time when there are more than 20 data points

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12
Q

A Pie Chart is Good For….

A

Simple Compositions or a part-to -whole relationship

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