Data presentation and interpretation Flashcards
what is random sampling?
there is an equal chance of being chosen, it is non-bias
what is the method of random sampling?
all the members of the population are numbered, a random number generator is used, any repeated numbers are used
what is stratified sampling?
the population is divided into groups (‘strata’), it is quiet representative of the population
what is the method of stratified sampling?
find out the proportion of the whole pop each group is in and multiply this by how many people you asked in total. (number in group/total number of people x sample size)
what is cluster sampling?
the population is divided into sub groups, whole groups are picked to survey
what is the method of cluster sampling?
local authorities divide the population into groups called clusters and then random sample of clusters are chosen from the population
what is quota sampling?
the required number of people with particular characteristics is decided and the data is collected on an opportunist bias
what is the method of quota sampling?
researchers look for a specific characteristic in their respondents, and then take a tailored sample that is in proportion to a population of interest.
what is qualitative data?
Is descriptive data such as colour, gender, type of employee
what is quantitative data?
Is numerical, it can be discrete or continuous
what is discrete data?
takes only particular, exact values such as number of students in a class
what is continuous data?
can take any value of any range such as height and weight
what is primary data?
is collected directly from the population
what is secondary data?
has been collected previously
what is a biased sample?
a sample which isn’t representative
what is a representative sample?
a sample reflecting the population in the proportion of individuals with particular characteristics relevant to the investigation
how to select a representative sample?
1- decide what characteristics of the population are likely to have some bearing on the investigation
2 - divide the sample in the same population
3 - use random sampling to select individuals from each sub-groups
limitations of random sampling
1 - the sample isn’t representative of the whole population
2- it is time consuming and impractical
strengths of random sampling
1 - it is non-bias
2- all items of data equally likely to be chosen
limitations of quota sampling
1 - it is opportunistic basis
2 - open is bias samples
strengths of quota sampling
1 - you can target a group
2 - representative of population
limitations of cluster sampling
1- it takes a long time
2- open to bias if the clusters aren’t similar
strengths of cluster sampling
1- targets certain people
2- quick and efficient way of choosing a sample
limitations of stratified sampling
1- can be time consuming
2- be impractical on a large scale
strengths of stratified sampling
1- it is proportional to population
2- fairy reflects the population