Data Handling Flashcards
What are the Random Sampling Methods?
Random, Systematic, Stratified
What are the Non-Random Sampling Methods?
Opportunity (Convenience), Quota
What is Random Sampling?
Data is picked at random, usually using some random generator
What is Systematic Sampling?
Data is chosen at regular intervals (every 5th for example)
What is Stratified Sampling?
Data is selected in proportion to ‘cluster’ sizes
What is Opportunity (Convenience) Sampling?
Data is collected from whoever is available until sufficient data is obtained
What is Quota Sampling?
Data is constantly selected until there is enough for the given category
Method for Random Sampling (3):
- Assign each date a number between 1 & 50
- Using calculator, generate a number between 1 & 50 inclusive
- Repeat process until you have 10 unique numbers
Method for Systematic Sampling (4):
- Select dates by highlighting one every so many down the list
- 50 / 10 = 5
- Choose a random starting point by using a random number generator within the first 5 dates of the list & highlight
- highlight every 5th date down the list
Method for Stratified Sampling (3):
- Find the number of dates needed for each month
- (no. of dates) / (total no. of dates) x number in sample
- Select the appropriate number of dates using simple random sampling
Method for Opportunity (Convenience) Sampling (2):
- Take a sample from the people available at the time and fit the criteria you are looking for
- e.g interview the first 20 people you see outside a supermarket carrying a shopping bag
Method for Quota Sampling (2):
- Interview each individual & allocate them to a group
- When the quota for the group is filled, then ignore any further individuals fitting that group until all the quotas are met
Advantage & Disadvantage of Random Sampling
+ All items of data equally likely to be selected
- Time consuming & Impractical on a large scale (requires a sampling frame)
Advantage & Disadvantage of Systematic Sampling
+ Straightforward, Quick & Easy
- Requires a sampling frame
Advantage & Disadvantage of Stratified Sampling
+ Reflects population fairly
- Time consuming & Impractical on a large scale (requires a sampling frame)