data communication Flashcards
data visualisation
process of transforming complex data into visual formats to communicate insights clearly and effectively
ethical data visualisation
practice of presenting data in a fair, accurate, and responsible way, ensuring transparency and avoiding misleading or biased representations
principles of ethical data visualisation
- accuracy
- clarity
- transparency
- fairness
- context
accuracy
data represented truthfully without manipulation
clarity
data presented in way easy to understand and interpret correctly
transparency
open about data source, methods used, limitations
fairness
avoids bias or misleading techniques and shows relevant data
context
provides necessary background info to allow accurate interpretation
data communication
occurs when data visualisations are used along non-visual communication elements to convey a message
effective data communucation
- clear;
- easy to understand
- impactful
- tells a story
- accurate;
- visually engaging
- context
- display
- de-clutter
- attention-seeking
- think like a designer
graphical displays should…
- show data
- focus on substance
- be accurate
- be efficient
- be coherent
- allow for comparison
- be detailed
- serve a purpose
- integrate stats and descriptions
categories of graphics
- comparison
- time series
- ranking
- correlation
- geographical
- other
visual perception
- order
- hierarchy
- clarity
- relationship
- conventional
idea illustration
conceptual and declarative
idea generation
conceptual and exploratory
