data collection chapter 1 Flashcards
what is a sampling frame
a list of people or things that you are sampling.
what is a census
measure of every member of population
advantages and disadvantages of census
+ accurate
- expensive and time consuming
what is simple random sampling
a simple random sample of size n is one where every sample of size n has an equal chance of being selected
requires a sampling frame . each person or thing is allocated a unique number and a selection of these numbers is chosen at random.
what are the advantages and disadvantages of simple random sampling
+ no bias because it is random
- sampling frame is required
what is systematic sampling
the required elements are chosen at regular intervals from an ordered list
eg. if sample size fof 20 is required from a population of 100, then you do 20/100, giving you 5. so then take every 5th number
what are the advantages and disadvantages of systematic sample
+ quick to use
- sampling frame required
what is stratified sampling
the population is divided into mutually exclusive strata (males and females eg) and random sample taken from each
number sampled in stratum = (number in stratum/number in pop) x overall sample size
advantages and disadvantages of stratified sampling
+ reflects population
- population must be classified
what is quota sampling
an interviewer or researcher selects a sample that reflects the characteristics of the whole population
advantages and disadvantages of quota sampling
+ no sampling frame
- bias (because it is not random)
what is opportunity sampling
consists of taking the sample from people who are available at the time the study is carried out and who fit the criteria you are looking for
what are the advantages and disadvantages of of opportunity sampling
+ easy/cheap
- unlikely to be representative
what are the two types of data
qualitative : non-numerical eg colour, words
quantitative : numerical
- discrete : fixed value
- continuous : any value in range
for the large data set, what months is the data recorded
may to october 1987
may to october 2015