Data Collect Methods

Question 1

Strengths Of Primary Data

Answer 1

Suits research question exactly
No Mystery Source
No alterations
Follow up data can be sought
No original data lose
Gather specific data to support hypothesis

Question 1

Weakness of Primary Data

Answer 1

Time and labour intensive
Expensive to collect
Scarcity of data

Question 2

Strengths of Secondary Data

Answer 2

Cheap and quick collection
Huge amounts
Only way to find historical data
Gathered in many locations
Can support findings of question
Provides a baseline for primary data
Helpful to formulate hypothesis

Question 3

Weakness of Secondary Data

Answer 3

Irrelevant to question
Source/context unknown
Potential inaccuracy or biased/false
Too much manipulation
Gaining access to original source maybe impossible

Question 4

Advantages of surveys

Answer 4

Fast and cheap
Administered in many ways

Question 5

Disadvantages of surveys

Answer 5

Limited question types
Dishonestly completed or not filled out

Question 6

Advantages of interviews

Answer 6

Can see respondents’ facial expression
Can ask follow up or probing questions
Respondent is less likely to lie

Question 7

Disadvantages of interviews

Answer 7

Time/labor
Bias subject
Only qualitative

Question 8

Advantages of observations

Answer 8

Reveal facts never anticipated
Reveal what is really happening
Subjects often mis report behavior due to personal reasons

Question 9

Disadvantages of observations

Answer 9

Costly collection
Slow technique/ give rich genuine data
Not suitable for large studies

Question 10

Sensors

Answer 10

Devices that detect characteristics about the environment