Data basics Flashcards
What is data?
Derived from the latin word datum which means fact.
What are the two main formats of data?
• Structured
• Unstructured
Characteristics of Structured Data.
• Organised
• Easy to manage
• Tabular format
• Predefined structure
• Commonly have text and numbers
Characteristics of Unstructured Data.
• Unorganised
• Difficult to manage
• No specific format
• No predefined structure
• Commonly text, images,audio,video
What are two types of data?
• Quantitative
• Qualitative
What is Quantitative data?
Numerical data
What is Qualitative data?
Categorical data
What is Data context?
Information that provides meaning to data
What characteristics does data context provide?
• Time frame
• Location and source
Another name for characteristics of data is?
Metadata
What are the goals for using data within organisations?
To support business objectives such as
• Profitability
• Social good
• Research
• Improve customer satisfaction
• Employees happiness
What are the goals for using data in healthcare?
• To detect and prevent health problems
• Turning patient care into precision medicine
• Advancing healthcare research worldwide
What are the goals for using data in the supply chain?
• Make sense of massive amount of generated data
• Demand forecasting
What are goals for using data in education?
• Improve course design
• Identify struggled areas
• Personalised learning experience
Why is data a competitive advantage?
• Unique to an organisation
• Unavailable for competitors
• Generate insights and actions based on that data
