Data and the finance function Flashcards
Define Novel Technology
New and emerging technological developments that introduce different ways of working with and using data
What are example of novel technologies
- Cloud computing
- Big data
- Process automation
- Data analytics
- Artificial intelligence
- Data visualisation
- Blockchain
-Internet of things
-Mobile Technology - 3D Printing
How does cloud computing improve information
Consistency of information due to holding and maintaining a sigle source of data shared by multiple users
How does big data improve information
Speed that information can be sent to decision makers is increeased as data is streamed in real time
How can data analtics improve information
Pattersna dn trends whcih were previously impossible or time consuming to identify can be provided to decision makers
How does process automation help information
Errors and inconsistencies in data and information that result from human error in data entry are limited
How does AI improve information
Information created by augmenting human knowledge and AI can be made available faster to decision makers
How does data visualisation improve information
Improved visualisation makes communication of data better and quicker
How does blockchain improve information
Increases level of trust in information for decision makers eg/. transactions are verified
How does internet of things improve data
Sensrs in environment can increase range of information provided to decision makers
How does mobile tech improve inforomation
Allows decision makers to access information wherever they are with signal
How does 3D Printing imrpove information
Allows for fast assemble of prototype products for decision makers to evaluate
Changes can be made quickly and results sent out to any other business with 3d printer
What is the role of the marketing function
To identify customer needs to help the organisation to fulfill those needs
What are sources of customer data
Visitor data (eg.cookies)
Responses from online promotions
Relationship management software
Tablet and phone apps
Online trends
Customer feedback posted online
How does big data and data analytics improve organisations understanding of customers
- Identify trends and patterns of customer behaviour
- Identify tastes and tailor interactiosn with speciic customers
- Understanding how customer interact with various communication channels
- Understand customer desires to identify features which have value