data and sampling Flashcards
what is primary data
where the researcher collects data themselves
what is secondary data
data that was collected by someone else
what is quantitive data
data that is numerical
what is qualitative data
data that is written
what is reliable data
data that can be repeated or remains the same
what is valid data
data that is true
what is representative data
data that can be applied to the majority of the population
what is the survey population
everyone who can potentially take part in research
what is the sampling frame
a list of all the people in the population
what is sampling technique
the way a sociologist picks their sample
what is a sample
a representative group of people the sociologist will research
sampling unit
one person from the sample
sample attrition
when some people drop out of the research.
random sample
people who are chosen without a system
systematic random
people selected at regular intervals i.e every 10th
