Data Analytics Terms & Definitions Flashcards
Qualities and characteristics associated with using facts to solve problems
Analytical skills
The process of identifying and defining a problem, then solving it by using data in an organized, step-by-step manner
Analytical thinking
A characteristic or quality of data used to label a column in a table
Attribute
The condition in which something exists or happens
Context
A collection of facts
Data
The collection, transformation, and organization of data in order to draw conclusions, make predictions, and drive informed decision-making
Data Analysis
Someone who collects, transforms, and organizes data in order to draw conclusions, make predictions, and drive informed decision-making
Data Analyst
The science of data
Data Analytics
How information is organized
Data Design
Using facts to guide business strategy
Data-driven decision-making
The various elements that interact with one another in order to produce, manage, store, organize, analyze, and share data
Data-Ecosystem
A field of study that uses raw data to create new ways of modeling and understanding the unknown
Data Science
The management of the people, processes, and tools used in data analysis
Data Strategy
The graphical representation of data
Data Visualization
A collection of data stored in a computer system
Database
A collection of data that can be manipulated or analyzed as one unit
Dataset
A set of instructions used to perform a calculation using the data in a spreadsheet
Formula
A preset command that automatically performs a specified process or task using the data in a spreadsheet
Function
A method for examining and evaluating the current state of a process in order to identify opportunities for improvement in the future
Gap Analysis
The attributes that describe a piece of data contained in a row of a table
Observation
A request for data or information from a database
Query
A computer programming language used to communicate with a database
Query Language
The reason why a problem occurs
Root cause
People who invest time and resources into a project and are interested in its outcome
Stakeholders
The ability to break things down into smaller steps or pieces and work with them in an orderly and logical way
Technical Mindset
The question or problem data analysis resolves for a business
Business Task
A quality of data analysis that does not create or reinforce bias
Fairness
What are the steps in the data analysis process?
Ask Prepare Process Analyze Share Act
What are the steps in the data life cycle process?
Plan Capture Manage Analyze Archive Destroy
A question whose answers lead to change
Action-oriented question
A place to keep data online, rather than a computer hard drive
Cloud
The six phases of ask, prepare, process, analyze, share, and act whose purpose is to gain insights that drive informed decision-making
Data analysis process
The sequence of stages that data experiences, which include plan, capture, manage, analyze, archive, and destroy
Data life cycle
A question that steers people toward a certain response
Leading question
A question whose answers can be quantified and assessed
Measurable question
The various problems that data analysts encounter, including categorizing things, discovering connections, finding patterns, identifying themes, making predictions, and spotting something unusual
Problem types
A question that has significance to the problem to be solved
Relevant question
A tool for determining a question’s effectiveness based on whether it is specific, measurable, action-oriented, relevant, and time-bound
SMART methodology
A question that is simple, significant, and focused on a single topic or a few closely related ideas
Specific question
A digital worksheet
Spreadsheet
The process of recognizing the current problem or situation, organizing available information, revealing gaps and opportunities, and identifying options
Structured thinking
A question that specifies a timeframe to be studied
Time-bound question
A process or set of rules followed for a specific task
Algorithm
Large, complex datasets typically involving long periods of time, which enable data analysts to address far-reaching business problems
Big Data
A tool that monitors live, incoming data
Dashboard
The process of exploring different data sources to find out what they have in common
Data-inspired decision-making
A single, quantifiable type of data that is used for measurement
Metric
A measurable goal set by a company and evaluated using metrics
Metric Goal
A chart created from the fields in a pivot table
Pivot chart
A data summarization tool used to sort, reorganize, group, count, total, or average
data
Pivot table
A subjective and explanatory measure of a quality or characteristic
Qualitative data
A specific and objective measure, such as a number, quantity, or range
Quantitative data
A static collection of data periodically given to stakeholders
Report
A formula that uses the metrics of investment and profit to
evaluate the success of an investment
Return on investment (ROI)
The total amount of income generated by the sale of goods or services
Revenue
Small, specific data points typically involving a short period of time, which are
useful for making day-to-day decisions
Small Data
A question that makes assumptions or is difficult to answer honestly
Unfair question
