Data analysis phases

Question 1

Data analysis phases

Answer 1

Identifying the problem and gathering data
Cleaning and processing data
Analyzing data
Drawing insights and making recommendations
Implementing changes and measuring impact

Question 2

Identifying the problem and gathering data

Answer 2

Identifying the problem and gathering relevant data. In this case, the problem is stagnant sales and declining customer satisfaction. The company gathers data from various sources, including sales records, customer feedback, website analytics, and social media interactions.

Question 3

Cleaning and processing data

Answer 3

The data must be cleaned and processed to ensure it is accurate and ready for analysis. This involves removing duplicate entries, filling in missing values, and correcting any errors.

Question 4

Analyzing data

Answer 4

Explore the data and identify patterns and trends. They discover that the decline in sales is primarily due to a decrease in repeat customers. Additionally, they find that customers who leave negative feedback often mention issues with shipping and product quality.

Question 5

Drawing insights and making recommendations

Answer 5

The data analysts provide recommendations for improving customer satisfaction and increasing repeat business. They suggest that the company invests in better shipping options and implements a stricter quality control process.

Question 6

Implementing changes and measuring impact

Answer 6

The management group considers these recommendations and puts them into practice. After a few months, the data analysts perform the data analysis process again to measure the impact of their actions.