Daily Mail 6th Jan (Paper One)

Question 1

Audience

Answer 1

• Mainstreamers and Aspirers
• C1/C2/D Demographics
• Right wing audience, who are traditionally conservative
• Of the older age (15-44 year olds)
• Gives greater access to global news almost immediately (regarding Mail Online) although it is deemed to be biased reporting
• They want to be informed, to identify, to be entertained, want social interaction and the need to escape

Question 2

Ideology

Answer 2

• Positive
• Close alliance with the Royal Family
• Motto ‘God and my right’ is on the masthead from monarchy
• Represents white British tradition
• Are not supportive of transgender
• Mainstream news values (Gerbner)
• Patriotic and traditional families

Question 3

Regulation

Answer 3

• Hard and soft news
• LOOK AT DMGT

3 types of regulation
- Regulation of Content: What is shown
- Regulation of Access and Distribution: Who is it shown to
- Regulation of Ownership: Who is it owned by

Question 4

Story Examples

Answer 4

1. 6th January (our issue) Prince Harry’s book leaked ahead of schedule -> DM had an oppositional stance towards Prince Harry. ‘Oh Spare Us!’ ‘Grudge-toting manbaby’ ‘toys out of the royal pram’
2. Child who was transgender (GET TITLE)
3. Brooklyn Beckham spends £300, in one meal, more than families do for the week
4. Women, in the Royal Family, outspoken columnists, attacking the Labour Party, pro Brexit, and anti-immigration
5. ‘Heir Vs Spare: Crisis for Royal Family over Harry’s claim that William attacked him.’

Question 5

DMGT

Answer 5

• Multinational media conglomerate
• Owner of the Daily Mail and several other titles
• Lord Rothermere remains owner and chairman - Harmsworth Family
• Founded in 1922

Question 6

IPSO

Answer 6

• Independent Press Standards Organisation
• Independent regulator of most of the UK’s newspapers and magazines
• Founded in 2014
• Account for their (newspapers) actions, project individual rights, uphold high standards of journalism and help maintain a freedom of expression for the press

Question 7

Hall - Reception Theory

Answer 7

Preferred reading:
- Conservative, follow publication ideology due to direct address positioning

Negotiated reading:
- centre, intrigued but mixed feeling

Oppositional reading:
- Labour, completely disagree