Daily definitions 5 Flashcards
1
Q
propaganda
A
find this in mass media advertising, politics and literature. Is taken as an interchangeable form of communication. The primary function of propaganda is to persuade the reader and mold their perceptions about a particular cause. In addition, it aims at getting response from respondents and let them adopt a certain action, because merely securing a commitment or assent would not be good enough for making this technique successful, in securing its purpose
