D2C06 Reaching Consumer In Free Market - Hospitality

Question 1

Major sub sectors of hospitality

Answer 1

> Bars - specialist wine bars, general bars

> Restaurants - non-destination, casual dining, fine dining

Question 2

Key features of specialist wine bars

Answer 2

> Specialize in selling wine
> Independent or small chain
> Knowledgeable staff
> Wine of smaller producers, less well known regions / varieties
> High involvement customers
> Many offer food

Question 3

What kind of producers could be attracted to specialist wine bars

Answer 3

> Small producer from less well-known regions / varieties

> Medium sized producer producing high quality wine - to larger chains of wine bars who have their own-label wines

Question 4

Why do specialist wine bars not usually have big-name wine brands

Answer 4

> Cannot compete on price with larger bar chains with stronger purchasing power

Question 5

Features of general bars

Answer 5

> Limited wine range from well-known regions / varieties
Inexpensive or mid-priced
Local wine in producer countries
Wine costs considerably more than in shops - some producers have brands sold only to hospitality sector
May have specific theme that skews the range of drinks on offers

Question 6

Features of non-destination restaurants

Answer 6

> Customer not making meal main focus of lunchtime or evening
Usually part of chain
Wine from well-known regions / varieties, major brands
Inexpensive / midpriced
Local wine in producer countries
May have country-based theme, so wine is from the relevant country

Question 7

Features of casual dining restaurants

Answer 7

> Most independently owned
Very high quality food and wine, without the formality of fine dining
Mid-price to premium
Food and wine pairing in mind
Mix of better-known and less well-known
Sufficiently trained staff
Often country-themed restaurants, so wine is of relevant country + carefully chosen wine from other countries

Question 8

Features of fine-dining restaurants

Answer 8

> Destination restaurants: experience and meal are the reasons for the visit
Food and wine pairings particularly important
Highly-skilled staff
Wine of highest quality, often super premium
Use brokers to seek out hard-to-find wines