Cyber Marketing And Digital Marketing Flashcards
What are crawler based search engines?
Use AUTOMATED, COMPUTER-GENERATED indexing systems
Use software to ‘CRAWL’ through website, INDEX relevant content and KEYWORDS and follow LINKS
Look for PATTERNS or REPETITION in content to determine w/s PURPOSE
What are human powered directories?
Use HUMANS to INDEX website listings
Called DIRECTORIES and require to SUBMIT your URL to ASSESS and INDEX site based on relevance
E.g Yahoo
Why is it advantageous to have in-bound links?
The more QUALITY in-bound links w/s has , deemed ‘IMPORTANT’ by the search engines
What are 2 considerations when linking to other sites?
- NEGOTIATE CROSS-LINKS with other sites: IDENTIFY sites to ATTRACT same kind of CUSTOMER you looking for and negotiate CORSS-LINK with them
- BUY links from other sites
Why is e-mail marketing relevant?
E-mail is a COST EFFECTIVE way of MARKETING the product of a business
What is an advantage of of e-mail
Uses a ‘STORE AND FORWARD’ principle : recipient of email does NOT have to BE LOGGED on at same time as sender
Called :ASYNCHRONOUS COMMUNICATION
What is podcasting?
Method of DISTRIBUTING multimedia files such as AUDIO or video programs
What is the communications role of podcasting?
A tool to COMMUNICATE with TARGET MARKETS
What are the benefits of podcasting?
- No investment in new hardware
- new advertising opportunities
- on-demand broadcasting
- very little investment
What are the basic requirements for an effective one-to-one approach to marketing
- AVAILABILITY of detailed DATABASES, with customer related info
- development of TAILORED direct marketing STRATEGIES and TACTICS
- use if Internet to develop interactive buyer-seller exchanges
What are the issues in one to one marketing
- customer loyalty,satisfaction and delight
- building trust in electronic commerce
- electronic commerce referrals
Why is CRM beneficial?
Enable business to provide customer service in real time by focusing RELATIONSHIP DEVELOPMENT with each INDIVIDUAL through account info.
What are the goals of CRM?
- achieve long-term customer dialogue
- provide for better sales
- increased customer retention and loyalty
- Increased customer profitability
What does satisfaction mean for a customer?
Prod or service met their expectations
What are the 2 ways of to use customer service to increase stickiness?
- Delivering good online customer service will enhance website loyalty
- Creating a total customer experience and value.
