Customers Flashcards

1
Q

What does marketing aim to do?

A

raise customer awareness of their products

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

What are product-led businesses?

A

where businesses produce products that they believe customers will want and try to convince them to buy them

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What are market-led businesses?

A

businesses that develop products based on customers wants and carry out high levels of market research

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

What is consumer behaviour?

A

the thoughts consumers have and the actions they take when purchasing products

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

What are the types of consumer behaviour?

A

impulse buying, limited decision-making, routine purchases and extensive decision-making

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

What is impulse buying?

A

where the customer doesn’t plan to buy that item but have been inspired to purchase it by some reason (on offer)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

What is limited-decision making?

A

where the consumer researches the product before buying it

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

What is extensive decision-making?

A

where the consumer spends a lot of time researching&thinking about buying item before purchasing- (houses)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

What are routine purchases?

A

where products are purchases without any thought- item bought on regular occasion

How well did you know this?
1
Not at all
2
3
4
5
Perfectly